If you work in sales or marketing, there are probably two questions that keep you up at night: “What’s led past customers to our product?” and (2) “What will lead future customers to our product?” On today’s episode, Rachel Ann Kreis and Jiaqi Pan are joined by Laura Erdem (Sales Manager at Dreamdata) to talk all things revenue attribution, which helps companies of all sizes answer these very questions. Laura underscores the importance of aligning marketing strategies with sales initiatives...

This week, Rachel Ann Kreis (VP of Marketing at Landbot) and Jiaqi Pan (CEO & Co-Founder at Landbot) are joined by Max Haining, Founder at 100DaysOfNoCode. Max started 100DaysOfNoCode with the mission of empowering non-techies to arm themselves with the basic knowledge required to successfully navigate the world of tech and B2B SaaS. So Max is immensely qualified to speak to the challenges and rewards of upskilling, adaptability, and personal betterment—no matter what level of tech...

Whether you work in sales or marketing, your team’s efficiency and performance is always at risk of being negatively impacted by poor lead quality. This week, Rachel Ann Kreis and Jiaqi Pan are joined by Zahra Jivá, Director of Global Sales Strategy at Pipedrive to discuss lead qualification in sales and how AI is revolutionizing the way teams approach this major pain point. From structuring sales teams to harnessing tools like AI to assist team members and enhance productivity, Zahra brings...

This week, Landbot team members Rachel Ann Kreis (VP of Marketing) and Jiaqi Pan (Co-Founder & CEO) are joined in-person by an extra special guest: Landbot Co-Founder and VP of Customer Success, Cris Villar. Jiaqi and Cris take Rachel through the founding of Landbot, highlighting the early goals and challenges of the company, as well as funny stories and memories from the past eight years. Join us as we discuss: How previous business ventures led Jiaqi and Cris to join forces for a...

This week, Landbot leaders Rachel Ann Kreis (VP of Marketing) and Jiaqi Pan (CEO & Co-Founder) talk with Pavan Agarwal (CEO, Sun West Mortgage Company) about AI’s role and use in real estate. Pavan is also the Founder and CEO of Celligence, the team behind AngelAI, whose proprietary technology is aiding in processes like lead prospecting, loan underwriting, and financing support. Pavan explains the process of developing the software by leveraging decades of financial data and...

When it comes to sales, the saying is true: time equals money. So how do you ensure that you’re not wasting either by pursuing unqualified leads? This week, co-hosts Rachel Ann Kreis (VP of Marketing at Landbot) and Jiaqi Pan (Co-Founder and CEO at Landbot) tackle this all-important question with Jeff Sauer, Founder of Profit Pillars and Data Driven U, and Professor of data analytics at St. Thomas University. Jeff brings a passion for coaching revenue leaders and marketers by providing...

Since B2B marketing usually involves outreach to people in high positions at businesses, you can assume that whoever is reading your email or DM is…busy. So how do you use your limited space (and your recipient’s limited time) to make the best first impression? On this week’s episode, Landbot superstars Rachel Ann Kreis (VP of Marketing) and Jiaqi Pan (CEO & Co-Founder) are joined by Yurii Veremchuk (Head of Business Growth, Woodpecker) to talk about effective outreach strategies that...

This season of Ungated Conversations kicks off with one of the most important questions revenue leaders can ask themselves: How do we harness our potential for meaningful connection to reach customers, address their needs, and meet sales goals? This week, our hosts Rachel Ann Kreis (VP of Marketing at Landbot) and Jiaqi Pan (CEO and Co-Founder at Landbot) are joined by Jeff Kirchick, who brings a fresh perspective to the evolving landscape of sales principles in the age of AI. Jeff’s unique...

Join co-hosts Rachel Ann Kreis (VP of Marketing at Landbot) and Jiaqi Pan (Co-Founder and CEO at Landbot) for Ungated Conversations. This podcast features thought-provoking discussions with revenue leaders and innovators about the state of sales and conversational experiences aided by AI. We’ll talk about the opportunities and challenges of using AI in Marketing, Sales, and Customer Service—as well as strategies for integrating AI across your entire revenue pipeline. Whether you’re a...

In theory, everyone knows a great customer experience is beyond important. Yet, in practice, most brands come out lacking. What is fueling this massive disparity between this widely-accepted marketing philosophy and the everyday reality of salesy or misleading content? In this episode, I interview content expert Yaag Ganesh, Director of Marketing at Avoma — host of the ABM Conversations Podcast, author of eight books, and TEDx speaker. We dive deep into the power of a positive content...

The amount of resources is no longer a straightforward indicator of success. Small companies and startups rise to the top through "back-alley" organic strategies, such as community involvement and nurture, the giants tend to overlook. So, how can you drive traffic and revenue without paid ads and a robust marketing team? In this episode, I interview Kalo Yankulov, Growth Marketer and Co-founder at Encharge.io, about the ins and outs of community marketing and other growth hacks that led...

The way that companies measure marketing is still incredibly flawed, mostly because they don't measure what's important — customer feedback. But where are B2B customers really hanging out? You won’t find out by sticking to the old playbook. In this episode, I interview Chris Walker, CEO at Refine Labs, about why businesses need to change their mindset so that marketing can upgrade from outdated tactics and find customers where they really are. Join us as we discuss:Why gated content,...

Still slamming your head against the content and SEO wall while all you get in return is a headache? Then you might like to know there’s another, more “influential” way. In this episode, I interview Rand Fishkin, Cofounder & CEO at SparkToro, about the extraordinary inbound marketing strategy that involves “virtually no SEO whatsoever.” Join us as we discuss:The end of the Golden Age of SEOCreating less content for more reachInfluential sources and influential peopleCan you track...

Content is one of the most discussed strategies in B2B digital marketing. Despite how hard it is to trace its connection to revenue, the topic stays hot. After all, when done right, it performs marketing miracles and makes the stuff of legends for future generations. How do you get it right, though? Most importantly, why do most brands miss the mark? In the last episode of season one of Ungated Marketing, Fernando interviews Amanda Natividad, VP of Marketing at SparkToro, with a storied...

Content is one of the most discussed strategies in B2B digital marketing. Despite how hard it is to trace its connection to revenue, the topic stays hot. After all, when done right, it performs marketing miracles and makes the stuff of legends for future generations.  How do you get it right, though?  Most importantly, why do most brands miss the mark? In the last episode of season one of Ungated Marketing, Fernando interviews Amanda Natividad, VP of Marketing at SparkToro, with a storied...

A classic becomes a classic for a reason — there’s something about it, whatever it is, that conveys a feeling of timeless quality or worth. If Meg Ryan and Tom Hanks make for one of the most, if not the most, classic pairings in romantic comedies, then email is easily the classic online marketing channel. No matter what comes its way, it remains untouched, even after it’s been considered a dead channel many times over. What is it about email marketing that makes marketers keep gravitating...

A classic becomes a classic for a reason — there’s something about it, whatever it is, that conveys a feeling of timeless quality or worth. If Meg Ryan and Tom Hanks make for one of the most, if not the most, classic pairings in romantic comedies, then email is easily the classic online marketing channel. No matter what comes its way, it remains untouched, even after it’s been considered a dead channel many times over. What is it about email marketing that makes marketers keep gravitating...

B2B sales and marketing in all its vagueness, long sales cycles, and shiny vanity matrics can be frustrating. It’s not unusual for B2B companies to get stuck between the old strategies and their need to modernize and, consequently, make an even bigger mess. Why can’t things be simple like in B2C marketing? Or can they? Gaetano DiNardi, currently a VP of Growth at Aura, a B2C digital security solution, thinks they can. As a pro who made a name for himself in B2B marketing before jumping...

B2B sales and marketing in all its vagueness, long sales cycles, and shiny vanity matrics can be frustrating. It’s not unusual for B2B companies to get stuck between the old strategies and their need to modernize and, consequently, make an even bigger mess.  Why can’t things be simple like in B2C marketing? Or can they? Gaetano DiNardi, currently a VP of Growth at Aura, a B2C digital security solution, thinks they can. As a pro who made a name for himself in B2B marketing before jumping ship...

Building a personal brand has become common practice in the marketing world. You don’t have to look very far into LinkedIn to find marketers posting about industry topics, commenting on current affairs, or advertising their content platforms like blogs or podcasts. Yet no matter how popular the practice, there’s still no one-size-fits-all strategy to follow in order to jump in on the trend and build a successful personal brand. In this week’s episode, I interview Daniel Murray, Marketing...

Building a personal brand has become common practice in the marketing world. You don’t have to look very far into LinkedIn to find marketers posting about industry topics, commenting on current affairs, or advertising their content platforms like blogs or podcasts. Yet no matter how popular the practice, there’s still no one-size-fits-all strategy to follow in order to jump in on the trend and build a successful personal brand. In this week’s episode, I interview Daniel Murray, Marketing...

Struggling to get across what your product or service is about? Nobody said it was easy… After all, getting your messaging right is as important as the product itself. The issue is, many people do think it is easy—a narrative that creates a false sense of security and, consequently, a lot of websites that leave visitors more confused than informed. If you are stuck in a loop of feeling perpetually misunderstood by your customers and the market, tune in to this week's episode. Our host,...

Struggling to get across what your product or service is about? Nobody said it was easy… After all, getting your messaging right is as important as the product itself. The issue is, many people do think it is easy—a narrative that creates a false sense of security and, consequently, a lot of websites that leave visitors more confused than informed. If you are stuck in a loop of feeling perpetually misunderstood by your customers and the market, tune in to this week's episode. Our host,...

In recent years, nothing has sparked as much debate in the B2B marketing world as TikTok. The video-focused platform amounted to 1 billion users in 2021; however, B2B marketers are still weary of braving their way through this still unknown territory. Is it worth it? What does it bring to the table? Are B2B audiences even scrolling through TikTok? Todd Clouser wants to set the record straight. TikTok is definitely worth investing in, and in a year, everyone — yes, even B2B marketers — will...