On this week's episode Simon sits down with EFL Chair Rick Parry, a visionary in English football. As the top-flight's chief executive, he brokered the largest TV rights deal in history at the time, £700million, and the division prospered. He was also Liverpool's chief executive for 12 years, presiding over that iconic Champions league triumph in Istanbul. Now, in his current role as the chairman of the English Football League, Parry continues to play a pivotal role in shaping the landscape of English football. We'll delve into his experiences, insights, and the challenges he's faced along the way. Don't miss this exclusive interview with one of the most influential figures in football. Subscribe now and watch the full video episode on www.youtube.com/@UpFrontWithSimonJordan. 18+ please gamble responsibly. Warning: This episode may contain language that some viewers may find offensive.