044: Peter Horst on Modern Marketing - Listen - Upside: The

044: Peter Horst on Modern Marketing

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Peter Horst is a Fortune 500 CMO, having led marketing teams at Hershey, Capital One, TD Ameritrade and others. He’s built and managed some of the world’s most iconic brands and marketing campaigns. Peter now leads CMO Inc, a marketing consultancy, where he advises companies on brand and marketing strategy. He’s also a Forbes contributor, highly-rated keynote speaker and author of the book Marketing in the Fake News Era.

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