Welcome to Valuable Conversations with the Institute for Innovation and Public Purpose. In this episode, MPA Alumni Justin Beirold and André Ribeiro Coutinho talk to Venkat Ramaswamy, Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. Venkat is a globally recognized thought leader, idea practitioner, and eclectic scholar with wide-ranging interests in innovation, strategy, marketing, branding, IT, operations, and the human side of the organization. We were very excited to sit down with Venkat, who studies many topics that we are familiar with at IIPP - including public value, co-creation, and digital public infrastructure - but from the academic discipline of business and management rather than public administration. Professor Ramaswamy provides insight into the evolution of the “India Stack”, its digital public goods, and the government's role as an entrepreneur. The conversation pivots to 'experience-first' digital transformations, focusing on the interplay of Web 3.0, NFTs and digital asset ownership. The surge of start-ups in India, alongside its digital asset expansion, aims for fairness and ease of participation in this digital reshaping. Ramaswamy underscores the need for an interdisciplinary approach to education, enabling future generations to understand intricate human and environmental interactions within the digital world. This dialogue provides an in-depth overview of co-creation, its impacts on sustainable development, digital asset growth, and the future of digital interactions in an increasingly interconnected world. Learn more about Venkat: - Venkat Ramaswamy (Link) https://michiganross.umich.edu/faculty-research/faculty/venkatram-ramaswamy - Follow Venkat on Twitter: @VenkRamaswamy Follow IIPP on Twitter: @IIPP_UCL  https://www.ucl.ac.uk/bartlett/public-purpose/ Production and music by Justin Beirold