Evangelism, dark social, demand generation. They're on-trend marketing terms, but what do they really mean, and why should salespeople care? In this episode Darryl is joined by the delightful Jen Allen, Chief Evangelist at Challenger Inc. Drawing from their bulky sales experience, Jen and Darryl explore just what evangelism is, what influence it's having in selling environments, exactly how salespeople can use it to flavour your MO, the importance of persistence, and why your sights should be set higher than lead generation. 🔗 LINKS Find Jen on LinkedIn. Her podcast is Winning the Challenger Sale, and she's evangelical about Challenger Inc. That BombBomb article Jen mentioned is here. Connect with Darryl on LinkedIn. 🧑‍🤝‍🧑 IIS PARTNERS Are you in sales, but you're not using a sales engagement tool? Then you're probably losing out on revenue because you are not engaging with prospects at the right time, with the right cadence, and with enough persistency. You need VanillaSoft. INSIDE Inside Sales is now a member of the Sales IQ Network. We partner with sales pros to help them become the best they can be. Find out more by checking out our Create Pipeline Course.