Episodes
If you're trying to up your game with video marketing on YouTube or other platforms, you really have got to understand that social media, YouTube, it's international. It's not just America, not just the UK, not just English, because it's the entire world. So you really want to understand how to do multilingual properties on YouTube, Facebook, etc. We've got an expert here, Brett Snelgrove, who's worked for some amazing companies. Now he's helping you specifically today to tell you about the...
Published 09/09/23
Published 09/09/23
If you're trying to grow your membership community, you're going to do a lot of video. There are a lot of factors to consider, so we asked Rob Balasabas to tell us the top things you need to know about your membership (or you might call it a video membership).There are three main parts to a great membership, including: 1) Your content library (on-demand content) 2) Access to you, the thought leader and your thought leader team, typically through live streams 3) Your private, gated, online...
Published 08/24/23
If you're using video marketing to grow your business, that's great. But how exactly do you do it? Today we've got a special guest, Cyan "Cy" Cooper, who's going to help you crush it on YouTube with his top five steps. Step 1? Find your audience, the ideal person who you want to sell to. SUBSCRIBE TODAY! SPECIAL GUEST: Cyan "Cy" Cooper - 100c HOSTS: The Video Marketing Podcast is hosted by: - Dane Golden - VidAction.tv - Shelly Saves The Day - Shelly.video TRANSCRIPT
Published 08/05/23
What if YouTube died today? Would it hurt your business? How would it change your video marketing? SUBSCRIBE TODAY! HOSTS: The Video Marketing Podcast is hosted by: - Dane Golden - VidAction.tv - Shelly Saves The Day - ContentMinis READ TRANSCRIPT
Published 07/28/23
If you're doing video marketing on YouTube to grow your business, that's a smart move. But there are some mistakes that everyone makes that we're going to try to help you avoid. And one of my first mistakes that I recommend people don't do, is don't invest in a huge video production budget before you really know what you're going to do. That can be a lot of money you put in the wrong direction. Today, Shelly and I will cover more great tips like this. - Dane SUBSCRIBE TODAY! HOSTS: The Video...
Published 07/19/23
If you're doing video marketing to grow your business - whether you're trying to get more sales, whether you're trying to get more leads, whether you're trying to grow your membership - one thing you've got to be working on is doing better YouTube thumbnails. Because if you don't get clicks, you don't get views. Today we'll help you dominate on YouTube with awesome thumbnails. SUBSCRIBE TODAY! HOSTS: The Video Marketing Podcast is hosted by: - Dane Golden - VidAction.tv - Shelly Saves The Day...
Published 07/14/23
Sure, you know you need to get started with video marketing on YouTube, but how do you do it, exactly? Today we walk you though the essentials. CHAPTERS: 00:00 INTRO - How to get started with YouTube marketing. 00:04 Fail fast. 00:45 Define your own success metrics. 02:25 Short form video. 03:48 Ask yourself this question. 04:52 Know, like, and trust factors. 08:14 Earning their business. 08:55 Who we are. 09:46 YouTube ads. 12:06 Study your calendar. 16:25 Trendjacking and Google...
Published 07/10/23
You know your customers are on YouTube. They're watching something - but what are they watching? The question is, are they watching you? Are they finding you? And do they even know they need you? Today we talk about how to get your customers to find you, specifically. SUBSCRIBE TODAY! HOSTS: The Video Marketing Podcast is hosted by: - Dane Golden - VidAction.tv - Shelly Saves The Day - ContentMinis
Published 06/20/23
You have got to be repurposing your YouTube content! If you just make it once you have wasted time, because this is a useful asset that you can use in multiple ways. Is it content multiplication? Content repurposing? Some other thing? It's all the above, because it all falls under distribution and it all falls under being able to extract from what you've already done so that you can distribute more. SUBSCRIBE TODAY! HOSTS: The Video Marketing Podcast is hosted by: - Dane Golden -...
Published 05/26/23
Marketers are missing out on using the YouTube Community Tab. This is a social-media feed-type tool which can show your text posts, polls, and even carousel photos. Importantly, these can show even to people who are not subscribers, so it's a great way to engage and build that audience that you're building on YouTube. SUBSCRIBE TODAY! HOSTS: The Video Marketing Podcast is hosted by: - Dane Golden - VidAction.tv - Shelly Saves The Day - Shelly.video
Published 05/15/23
What if you needed to promote and market your business on YouTube but you had zero budget? Could you do it? Yes, you could. Today we'll tell you how. SUBSCRIBE TODAY! HOSTS: The Video Marketing Podcast is hosted by: - Dane Golden - VidAction.tv - Gwen Miller - LinkedIn
Published 05/02/23
Today we're talking about your YouTube production and distribution checklist or publishing checklist, because there can be just a ton of things you need to do to get it right. SUBSCRIBE TODAY! HOSTS: The Video Marketing Podcast is hosted by: - Dane Golden - VidAction.tv - Gwen Miller - LinkedIn - Shelly Saves The Day - Shelly.video
Published 04/25/23
In today's world, video is essential to the customer journey and or funnel. Today we're talking about how YouTube fits into the funnel, and at what stages other types of social video, personal video, webinars and other videos fit into that customer journey at various stages. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden - VidAction.tv - Shelly Saves The Day - Shelly.video
Published 04/21/23
YouTube is essentially a media software platform. But it can't work entirely alone. Today we'll give you our top software picks to help you do YouTube and video marketing better. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden - VidAction.tv - Gwen Miller - LinkedIn - Shelly Saves The Day - ShellySavesTheDay.com Here's our recommended software tools for this episode: Dane's Recommendations: Embed Plus - Customize your YouTube embedsScreenflow -...
Published 04/03/23
Should you use YouTube Ads? Maybe - it depends on your goals, if you have the budget, and if you can do it the right way. Today we're talking about the pros and cons. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden - VidAction.tv - Gwen Miller - LinkedIn - Shelly Saves The Day - ShellySavesTheDay.com
Published 03/23/23
Today we're talking about how to build your YouTube team. Should you build your team person-by-person and hire them in-house? Or do you want to get consultants, or contractors, or an agency to help you with your YouTube channel? Today we'll tell you. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden - VidAction.tv - Gwen Miller - LinkedIn - Shelly Saves The Day - ShellySavesTheDay.com
Published 03/02/23
What happens after you've produced your YouTube videos and you want to repurpose them for other platforms or other uses? What are some of the options and methods you can follow? Today we'll tell you (and BTW check out Shelly's website: https://www.contentminis.com) SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden - VidAction.tv - Gwen Miller - LinkedIn - Shelly Saves The Day - ShellySavesTheDay.com
Published 02/27/23
Wow, there's been a lot of layoffs lately. This is, of course, a very difficult time for the people being laid off. But also, for those who are still with the business, how will this affect the management of your YouTube channel? Today we'll tell you how to get through it as best you can. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden - VidAction.tv - Gwen Miller - LinkedIn - Shelly Saves The Day - ShellySavesTheDay.com
Published 02/14/23
OK, so you're doing some things that are working for you on YouTube. But you've got some gaps in your YouTube business strategy. Today we tell you where they are. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden VidiUp.tv | LinkedIn | YouTube | TalkToDane.Today - Gwen Miller LinkedIn | Twitter | YouTube - Shelly Saves The Day ShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy | ContentMinis
Published 01/30/23
You're a business and you don't know how to do YouTube. No problem! We're going to pretend we're running your YouTube channel today, and suggest how to do YouTube for different kinds of businesses like yours! SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden VidiUp.tv | LinkedIn | YouTube | TalkToDane.Today | YTconsultant.tv - Gwen Miller LinkedIn | Twitter | YouTube - Shelly Saves The Day ShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy...
Published 01/19/23
If you don't hook the viewer in the first few seconds, it doesn't matter how good your YouTube video is overall. So today we go through the top ways to craft hooks and intros that keep your viewer watching. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden VidiUp.tv | LinkedIn | YouTube | TalkToDane.Today | YTconsultant.tv - Shelly Saves The Day ShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy | ContentMinis  AFFILIATE LINKS* : Descript...
Published 12/15/22
Here's our Video Marketing Holiday Shopping Guide with all our recommendations for you. Descript Video Editor - DaneDescript Video Editor - Shelly Continuity Camera iPhone Mount - DaneMiiKARE Continuity Camera Magnetic iPhone Mount - DaneMophie power brick - ShellyAnker PowerCore+ - DaneHemingwayApp - Dane and ShellyDJI Mic Wireless Lavalier Microphone with 2 Transmitters and 1 Receiver - ShellySmallrig Handheld Mic Adapter - ShellyInsta360 Magnet Pendant - ShellyDeity V-Mic D4 Mini Video...
Published 11/21/22
Shelly and Dane give you their favorite features from TubeBuddy for making your YouTube channel better. And guess what? You get to vote on whose tips you like better. Because you'll get to vote. How do you vote? By clicking on either Shelly or Dane's links, you'll allocate who will get the referral fee when you sign up. HINT: Shelly's got the better deal. TUBEBUDDY LINKS: Shelly's TubeBuddy Affiliate Link: Get 14 days free of TubeBuddy by using this link Use Code ShellysBuddy to save...
Published 11/16/22
OK, great - you've got a YouTube channel for your business. Now, how do you get more subscribers? Today we'll tell you. SUBSCRIBE TODAY! HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden VidiUp.tv | LinkedIn | Twitter | YouTube | TalkToDane.Today | YTconsultant.tv - Gwen Miller LinkedIn | Twitter | YouTube - Shelly Saves The Day ShellySavesTheDay.com | YouTube | ShellyShopsOnline | iMovieMadeEasy | ContentMinis  AFFILIATE LINKS* : TubeBuddy - Excellent overall channel...
Published 11/10/22