After speaking together at Raise The Bar in Dallas, I had to get finally get Nick on the podcast and talk about the principles that have helped almost a million people transform through Renaissance Periodization products and services, while also doing $100 million in revenue. Nick is the Founder and CEO of Renaissance Periodization, a diet and fitness company founded on evidence-based practices to help our members achieve their health, athletic performance and physique goals. He is also co-host of the RP Strength Podcast with wife - and RP colleague - Lori Shaw.  Himself a former competitive powerlifter and bodybuilder, Nick has also personally coached numerous world-class athletes, including CrossFit Games Champions, international medalists, Olympians, UFC fighters, professional athletes, and Navy SEALs.  Nick holds a B.A. in Sport Management from the University of Michigan, where he helped establish a scholarship for undergraduate Kinesiology students, and from which he received the Early Career Achievement Award.  IN THIS EPISODE YOU’LL LEARN: => The #1 principle of success when it comes to transforming your body for good. Nothing else matters without this.  => Calories, macros, timing does matter, but only if you do THIS.  => What have I repeated 10,000x over and tell stories about every day and why does it matter to you as a coach (it’s your job!)  => Losing weight and getting lean is not easier than _________ (this is where people get stuck).  => Why trying to rely on willpower over skillsets will always lead to frustration.  => The actual science of self control and what people get wrong (the science shows it’s not what you think).  => The “P & P” principle that you MUST include in achieving anything worthwhile.  => The 4 steps to subconsciously do habits that will lead you to your goals. => How to make bad habits harder to do and the right habits easier to do.  => Why your emotions are the main culprit to negative behaviors, and how you can fix it.  => Nick’s lessons from getting the leanest ever and winning the IFBB pro card.  => The trade off between athletics and aesthetics, the cost of getting “shredded.” => The power of community and finding your tribe, and how it will be a catalyst to your success (or your obstacle). => How to change your environment so that it fits what you want to achieve and who you want to become.  => Why Nick drove an hour to train with training partners rather than train at home.  => How to check your effort and see if you’re really putting in the work you say you are.  => Sage advice Nick received that really made him cut out a lot of things he was doing in his business.  => The power of mentors and why Nick gets around business owners when he has a completely remote business.  => Why you should read books that are recommended from smart, successful people, and then do THIS. => How did RP get started and what was the first product that made Nick go “we have something here.” => “It only took 6 years to figure out YouTube”…..it takes persistence and consistency.  => Building the product by solving a problem that you see and experience.  => How Nick and RP pivoted when one form of media stopped working and the the overcoming of challenges in the business.  => The reason you MUST have proof of concept in your business (the story of Dr. Mike and college students).  LINKS & RESOURCES: Renaissance Periodization https://rpstrength.com/ RP Strength https://www.instagram.com/rpstrength/ Nick Shaw Instagram https://www.instagram.com/nick.shaw.rp/ Vigor Life Podcast (iTunes)  h Vigor Life Podcast on Spotify https://open.spotify.com/show/0gp1uXtwfRUcBkfS1P1uim?si=kcUu2vhPRwuxdV5kTzQrug Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber