If you want to know how to use authenticity to connect with your audience and leverage your personality and strengths, there's no better teacher than Lesa Banks of The Pajama Marketer! Previously a Fortune 500 marketer, Lesa re-examined her life and career when she became a stay-at-home mom. She realized that marketing didn't have to be hard and require the long workaholic hours she was used to, and she set out to teach women how to simplify marketing for a better work-life balance!  If...

Youtubers Christine and Kevin Skelton began Never Stop Adventuring after a six-month RV trip inspired the husband-and-wife duo to quit their jobs and take their lives (and their kids!) on the road full time. In this inventive tale of a family that packed up into an RV and began a journey of a lifetime, you'll find out how the couple balances monetizing their content with raising their family, along with useful tips for managing a digital presence from remote places in the US. Enjoy!

*Just a note - this episode touches on topics that may be troubling to some, including drug use and addiction.* Soap Addiction started as a hobby for a mother whose children were dealing with addiction. But when Jennifer began to tell her story, it became a beacon of hope for loved ones to get clean. Jennifer is now a proud business owner and mentor to families all over. You won't want to miss this tale of a small business owner with a powerful mission, and how it affected a community...

In our latest edition of Tailwind Talks, we sat down with Tailwind member and artistic jeweler Kenna McCall to talk about her business TerrAdore Art Jewelry. In this interview, we talk about all things ethical mining, designing with heart, and how the pandemic spurred Kenna to take her business to the next level with digital marketing. You'll want to hear Kenna's unique tale and passion for eco-friendly gem retrieval that shows in every area of her small business. Enjoy!

Jane Caldwell prides herself on a business built around children's imaginations. The Rowdy Ladybug sells dress-up clothes that allow for several fantastic outfits from the same costume! Not only do her unique products allow children to be as innovative as they like, but it also makes cleanup for caretakers easier than ever! Today we're talking about Jane's career path and the pivotal shift from college professor to stay-at-home mom, and how sewing started an unforgettable business venture.

We sat down with the mother-daughter duo behind the successful food blog Savor the Flavour to talk about all things growth, starting a business with loved ones, and most importantly - what's for dinner. Listen in as we talk about how Brooke and Emma got their start, how they divvy up business tasks and some must-know food photography tips and tricks that will level up your game like no other!

When it comes to marketing a small business, there is no limit to the money-making ideas you’ll encounter and no shortage of gurus who want to tell you how to grow your sales.   So, what’s really critical to your success? What are the non-negotiables?   We’ll be talking with Courtney Petersen and Abbey Oslin of Duo Collective. The pair’s marketing superpower is small business growth, and they run their OWN small business both teaching and doing marketing for small businesses. How...

When Tonya Bush took the leap to quit her steady 9-5 job and pursue her dream of crocheting full-time, she wondered if she was making the right decision. And so did her former employer, who half-jokingly told her, "we'll see you in a year." But Nana's Crafty Home DID see something in one year, and that was her income being fully replaced - way ahead of her five-year plan. Listen in as Tonya talks crochet, Pinterest, following your dreams, and building communities that matter in this...

In this episode of Marketing Unleashed, we sit down with Sandy Dedeian, the fiery self-starter behind Rectified Co, a boutique marketing consulting firm. Sandy's story is inspiring - instead of seeking an entry-level job and building her career, she started a journey of serial entrepreneurship and paved new paths everywhere she went. You'll hear Sandy's thoughts on avoiding burnout, growing a business, and having patience in order to reap rewards in our latest!

Abbey Oslin and Courtney Petersen give a new meaning to the term dynamic duo. The ace marketing strategist and the visionary designer originally met working together at an agency, and that’s where their friendship - and dreams - flourished. Now Duo Collective, a boutique marketing agency for creative entrepreneurs, Court and Abbey are sharing the inside scoop on going into business with your best friend and the peaks and pitfalls along the way. Don't miss this fascinating interview!

Content creators love to think about getting and keeping the attention of an audience. We live for stopping thumbs and driving traffic.  BUT, audience alone is NOT the key to business success.  The key to a thriving bottom line is sales.  Join us as we talk with Toni Herrbach about 4 different ways to make money from an engaged audience! Toni is an amazing communicator with a ton of experience running campaigns for major companies -- Kraft, ConAgra, Safety 1st and more.  You won’t want...

Looking to broaden your reach into the wild, wild west of social media (AKA TikTok)?   We’re with you! TikTok has gained an amazing presence -- it’s the 7th most popular social media site in the world, based on active users!   And, 52% of those users are finding new brands to buy from. Join us Thursday. Sept. 15 on the Tailwind Show as we talk with Kristin Larsen of Pinterest VA.   Kristin has built her business on Pinterest, and now, she’s growing her audience with...

The end of August is not only back-to-school season, it’s also Black Friday Cyber Monday planning season.   Need help getting started? Head on over to the blog! We’ve also got templates from Tailwind’s own BFCM planning to share, as well as tips for sequencing and organizing multiple workstreams.   Not doing BFCM? No problem. We’ve got some Pinterest trends you can use in your marketing RIGHT NOW. All that got you overwhelmed? We hear you!   We’ve asked Andres Barbaro...

Laura Longwell is one half of the award-winning husband-wife team behind successful travel blogs Travel Addicts and Guide to Philly.  In this episode, Laura sits down with us to tell it all - from talking about the meaning of life to adapting in the ever-changing world of marketing, we discuss how to not only survive but to thrive as an individual growing a business.  And Laura shares tons of helpful travel tips, too! Her unique view of the world is sure to be a pleasant surprise. Don't miss...

Ever daydream about the perfect customers -- how much they love you; how often they refer you; how they come back time after time to buy from you? We all do!   If you could create a path to your business that ATTRACTS and RETAINS ideal customers while eliminating stress and bother with prospects who never actually buy something?   We’re guessing that’s a yes, too!   Join us on the Tailwind Show for a special session with best-selling author, marketing consultant, and business...

When Alexa Webb noted a total lack of inclusion for plus-sized individuals on social media, she decided to do something about it. That day, her plus-sized fashion blog was born, and has since grown into an empire for accessible fashion inspiration for women everywhere. Tune in to hear about how Alexa got her start, priceless advice on how to pick your passion, pitfalls to avoid when building success as an influencer online, and how Tailwind actually changed her life.

Ever feel like real Pinterest success is reserved only for those posting recipes and home decor?   Finding it a struggle to effectively promote your service, digital product, or coaching consultancy on Pinterest?   Join us as we talk with Jana Osofky, creator of Pinterest with Purpose. We’re going deep on inspiring Pinners to action even if your service or product covers a less-than-Pinterest-obvious topic.

Did the head of Instagram really say that it’s no longer a photo-sharing app? Are we not supposed to use all 30 hashtags? What’s the deal with captions on Stories? It’s been a minute since we caught up on Instagram - and we have just the person to get us there. Jenn Herman is a speaker, consultant, and blogger on all things Instagram - and she’s super fun and spicy.

Does it ever feel like the only one you’re talking to on social media is yourself? Want to get your ideas and products in front of the RIGHT people across all your social networks? Well, then this week’s show is for you. We talk with Jillian Tohber Leslie, founder of the Blogger Genius podcast and founder of MiloTree - a tool that helps (you guessed it) build your social media following!

Just starting a YouTube account? Wondering why your account isn’t growing? Have questions about YouTube SEO or #shorts?  Join us as we talk with Nick Nimmin. His YouTube channel has over 790K subscribers and he LOVES to help YouTubers and marketing pros leverage the power of online video.    

What does content planning look like for YOU?   How can you start creating content consistently even if you think you can’t?   Join us as we talk with Jillian Bowen of The Content Fix podcast.   She shows us how to create the content we need in half the time - with batching and repurposing. Don’t miss it!!  

Yeah, I know, it’s almost summer, but that’s an even better reason to get your spring cleaning done.  Tell me if this sounds familiar… You spend your time creating great content (good), Pinning great content (better), but it’s been a hot minute since you took a look at your Pinterest account or habits as a whole (sad)? We get it - really! That’s why we’re devoting this week’s show to those things we know we should do, but rarely get around to doing. We can do it together! Join us...

Clubhouse, Twitter Spaces, Facebook Soundbites and Live Audio Rooms. The sheer number of options may be enough to make you want to put on your noise-cancelling headphones and tune out! But, wait! There’s a world of opportunity waiting for YOU on social audio platforms - we promise.   Join us this week when we’ll talk with Ramon Ray of Smarthustle.com about what every one of us can gain from social audio - and exactly how to get started. One of the values of Ramon’s company is “HAVE...

Gaining 41x more shares than a static Pin, Idea Pins are where the action is on Pinterest! But, where do you get your ideas? What if you’re NOT a food blogger? What tools can make Idea Pin creation easier? Join us this week at 2 pm ET when we’ll talk with Laura Rike about tools and tips for making impactful Idea Pins as well as how to turn less obvious ideas into great Idea Pins. We’ll also talk about what Pinterest has told Tailwind about Idea Pins and how to make them. Don’t...