Episodes
Published 06/07/22
Where crypto and music intersect, you can find Roneil Rumburg. This week’s guest sat down with Jeff to help explain the benefits of a decentralized Web3 streaming platform. You’ll learn why this is beneficial to artists, and understand a bit more about how digital currency can open up a world of possibilities.  Roneil Rumburg is co-founder and CEO of Audius, a digital streaming service that connects fans directly with artists and exclusive new music. Audius is fully decentralized, owned and...
Published 06/07/22
Imagine putting out a song on Soundcloud and getting discovered by one of the biggest composers of all time. Well, that’s what happened to today’s guest Rianjali Bhowmick. Her story of getting discovered is truly magical, but as she talks to Jeff about it, her life wasn’t always that way! In fact, it came at a really difficult time for her.  Fast forward and her career has launched to include singing at Citifield, performing with Bono, composing for Netflix, and so much more. Learn all about...
Published 05/24/22
Have you ever wondered why working out is so much better with music? Why does music affect us this way? What happens in the brain? Well, wonder no more, because Professor Costas Karageorghis is here to explain it! He discusses different aspects of study he has and continues to engage with, his projections for innovations in music and fitness, and why he is such a lover of jazz music.   Professor Costas Karageorghis’ expertise is in the psychological, psychophysical, and neurophysiological...
Published 05/10/22
Have you ever wondered how your favorite playlist was made? Do you miss the days of mixed tapes? Join us on this nostalgic journey with Saidah Blount to learn why music discovery is so important, how human curation provides warmth that technology simply cannot, and why context is so important to content.   Saidah Blount is an NYC-based brand and marketing executive known for her focus on music culture. As Sonos' Senior Manager, Global Content Marketing, she’s helped to establish and develop...
Published 04/26/22
Have you ever wondered how artists get paid for their work? When one song has multiple musicians, producers, etc, how are royalties paid?   Jeff is joined by Molly Neuman to help us understand how music publishing can be done to benefit creators. Molly is the President of Songtrust, the world’s largest and most accessible global publishing administration service. Under Neuman’s leadership, Songtrust has grown to represent more than 3 million copyrights for more than 350,000 writers in 145...
Published 04/12/22
Have you ever thought about how important music is during your workout? Learn why this is true, and why the sound of a business is so important to its success in this exciting conversation with Teff Martinez!  Teff is the Content Director for the Aaptiv division at Pear Sports. Her role includes managing an audio engineering team, developing content strategies, and keeping in-app content releases moving forward on a daily basis. Her expertise in music & audio has led her to work for big...
Published 03/29/22
Have you ever thought about how music enhances marketing? Why do brands so popularly partner with artists, and how can they do it best? Here to share his take on marketing with music is Geoff Cottrrill. Learn how he started the Rubber Tracks initiative at Converse to support emerging artists, the story behind Starbucks CDs, and the time Paul McCartney showed him baby pictures of his daughter Beatrice!  Geoff Cottrill is a marketing wizard and music taste-maker. He has held marketing executive...
Published 03/15/22
Have you ever attended a concert in Augmented Reality? OR have you ever used an Instagram filter that made it seem like an artist was performing right in your living room? Well, now you can! This week’s guest is Vivek Agrawal, and he is sharing his amazing journey from tech executive to musician. What he learned in tech that betters his music, how artists have to promote themselves differently during a pandemic, and why following your passion is so important.  Vivek Agrawal makes Hindi music...
Published 11/30/21
Do you love a good origin story about how a musician got their start? Did you hear about the one where her brother got his hand stuck in a pasta machine and that ended up being the start of her international touring career? Maureen Herman is her name and she tells Jeff all about how tragedy led to opportunity not once, but twice during her music career.   Maureen is a writer and bass guitarist, who played with the iconic Babes in Toyland. They played venues all over the US and Europe and she...
Published 11/23/21
Have you ever wondered how managers and producers find the next biggest star? How do they know they’ll be popular, and what do they do to develop them into the artists they eventually become? David Boxenbaum breaks it all down from his perspective having discovered the legendary Maroon 5! Learn what is possible to fix versus what can’t be learned, and why some artists are just natural stars.  You’ll also hear some great stories about Dave’s interactions with stars like Beyonce and Diddy, and...
Published 11/16/21
We all use music tech from companies like Spotify, Google, or Facebook, but we may be using it without really even knowing what’s involved. This next guest certainly knows and is here to explain to us how finance and acquisitions affect the music industry.   Sun is a Partner and Head of Digital Media at Nfluence Partners. She has a passion for the music industry and has sold music tech companies to Facebook, YouTube/Google, SESAC, SOCAN, and Spotify amongst others.    With her expertise in...
Published 11/09/21
From touring with Whitney Houston to booking the Fleetwood Mac tour by subbing for Stevie Nicks, Taku Hirano has played with some of the absolute greats. His skills as a drummer are unmatched and have led him to have one of the most interesting and exciting performance careers. He recently released his debut album of original music, and is heading out on tour this month!  Taku found a passion for music at a very early age, and with the support of his parents, and amazing teachers along the...
Published 11/02/21
Does the world of NFTs and crypto confuse you? Well, Cherie Hu is here to thoroughly explain the world of social tokens in music. Learn why digital collectibles are on the rise, and what this means for the future of music. Cherie also discusses her next big predictions for the music industry, as well as her experience having dinner with Jack Stratton from Vulfpeck.  Cherie is an award-winning researcher and entrepreneur focused on the nexus of music, technology, and business. She is the...
Published 10/26/21
Ever wondered what it’s like to be an international funk guitarist, playing shows and events all over the world? Get a fun behind-the-scenes look as Jeff Yasuda speaks with Eddie Roberts about how he discovered jazz through record sleeves, his international performance career, the music discovery platform he created called Color Red, and why he was pressing vinyl during the pandemic.  Eddie Roberts has been producing music for over 20 years. He’s worked with some of the biggest names in the...
Published 10/19/21
Voices Behind The Music is a limited series podcast bringing you an inside look at some of the greatest music professionals and their inspiring careers. Join host, Jeff Yasuda, for fun conversations with fascinating people who have helped transform music as we know it. From intriguing personal stories to professional tips, and even incredible new developments in the business, this podcast is for every music lover who wants to know more about day-to-day life in the music industry. Voices...
Published 09/30/21