Paul Sidlo describes taking product keywords, making icons from them, and how technology has now enabled any artistic concept to be realized.

Leslie Allen discusses his inspiration from Star Wars to the latest Adobe tools, allowing him to create anything he has the ability to imagine.

Kevin Grady and Colin Metcalf discuss the intention of creating a magazine that is a "POP" art experience. They discuss a specific feature in which slaughter house imagery was juxtaposed with dinner recipes and the importance of commitment and inspiration as a designer.