Cognitive bias marketing harms your business and message is the title of Wait What Really OK Podcast Episode 99 hosted by Brand Messaging Strategist Loren Weisman. Wait What Really OK is A Methodical, Comical and Informational Podcast covering authentic messaging and optics approaches and strategies for the businesses of today. All too often online we are told exactly what we need and why we need it, yet in many cases, we are left with out the facts to know if it is true or if it is true any longer. They hype and a mix of the snake oil sales types mixed with those that may have their hearts in the right place but not have their information up to date can cause disaster. In the episode, Cognitive bias marketing harms your business and message, Brand Messaging Strategist and host, Loren Weisman goes in to the meaning of cognitive bias and how harmful it can be to a business and a brand. Loren also discusses the touch points of how a brand discovery can help a business understand that perception can be very different from intention. From looking at who you want to work through a wider set of eyes to see if what they share has the authority, validity and integrity, to looking at how the message you share could be received differently than how you intend, the result allows for better decisions and better paths. Episode 99 of the Wait What Really OK Podcast is called Cognitive bias marketing harms your business and message and is available on iHeartRadio. ***************************************************** Wait What Really OK is Part Radio Show, Part Podcast, Part Strategy & Part Comic Relief that takes apart the misconceptions, misunderstandings and mistakes of online branding, messaging and optics by delivering up to date, easy to understand information that can be applied to your messaging, regardless of your business. ***************************************************** Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. ***************************************************** Weisman Brand Messaging Strategy Services (A subsidiary division of The Fish Stewarding Group) 207 West Plant Street #770991 Winter Garden, Florida, 34777-0991 (407) 614-7446  ***************************************************** Links FSG URL: https://fishstewarding.com/ LW URL: https://lorenweisman.com/ Podcast: https://gopod.me/waitwhatreallyok Videos: https://youtube.com/lorenweisman/ Pictures: https://instagram.com/lorenweisman/ ***************************************************** Music Credits: Opening Theme Song “Fully Licensed Wait What Really Ok Theme Song" by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) ***************************************************** Music Credits: Closing Theme Song “News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI). Administered by Bass Ackwards Music (BMI) ***************************************************** Cognitive bias marketing harms your business and message