Digging into the ideas of standing out as an authentic host or how showcasing yourself as an authentic guest can make for better shows, better engagement and better conversations. Especially in this new sea of some hosts just trying to get everyone they can on their show, while some guests with or without authority, spamming to get on every show they can. Podcast guest soliciting and podcast host booking tactics is S7.E9.#122 from the brand messaging podcast; Wait What Really OK. These...

Digging into the ideas of standing out as an authentic host or how showcasing yourself as an authentic guest can make for better shows, better engagement and better conversations. Especially in this new sea of some hosts just trying to get everyone they can on their show, while some guests with or without authority, spamming to get on every show they can. Podcast guest soliciting and podcast host booking tactics is S7.E9.#122 from the brand messaging podcast; Wait What Really OK. These...

Coaching with accountability and finding honorable coaches is S7.E8.#121. of the brand messaging podcast; Wait What Really OK. All too often, an excited individual might be attracted to the hype, the promises and the flash that is presented in the promotion of a certain coach, but then find out all too late that the substance, the accountability and the experience is missing. Consider taking the time to vet, double check and practice the due diligence before taking that step to pay someone...

Coaching with accountability and finding honorable coaches is S7.E8.#121. of the brand messaging podcast; Wait What Really OK. All too often, an excited individual might be attracted to the hype, the promises and the flash that is presented in the promotion of a certain coach, but then find out all too late that the substance, the accountability and the experience is missing. Consider taking the time to vet, double check and practice the due diligence before taking that step to pay someone...

Some considerations and a perspective on the tone, tempo, temperature and transitions in the performance as well as the delivery of the information you want to get across. The same words can be said by different people and create different results. Wait What Really OK S7.E7.#102 spotlights the morning show messaging, performance and delivery at Fox 35. While they are a news team, in some ways, they are more of a messaging team. And in their performance and delivery of the news, many could...

Some considerations and a perspective on the tone, tempo, temperature and transitions in the performance as well as the delivery of the information you want to get across. The same words can be said by different people and create different results. Wait What Really OK S7.E7.#120 spotlights the morning show messaging, performance and delivery at Fox 35. While they are a news team, in some ways, they are more of a messaging team. And in their performance and delivery of the news, many could...

Yes, marketing involves messaging. At the same time, my view is that many less than moral or ethical marketing organizations will run with a service, product or business and bring that client to the public prior to the foundational messaging being in place. S7.E6.N119 Messaging before marketing to create a sound foundation is an authentic messaging and methodology perspective on the impact and the results of creating brand messaging as a first step. Of course, messaging will shift, move...

Yes, marketing involves messaging. At the same time, my view is that many less than moral or ethical marketing organizations will run with a service, product or business and bring that client to the public prior to the foundational messaging being in place. S7.E6.N119 Messaging before marketing to create a sound foundation is an authentic messaging and methodology perspective on the impact and the results of creating brand messaging as a first step. Of course, messaging will shift, move...

With the high level of authority on review sites as well as the views of images and reads that attract a very wide audience to sites like Trip Advisor, Yelp, Facebook and Google, adding reviews can do more than you might realize. S7.E5.#118 Reviewing authentically over demanding them for popularity digs in to the stewarding aspects of indirect connection and engagement through content that can be seen by that many more eyes than you may realize. At the same time, that tone, temperature and...

With the high level of authority on review sites as well as the views of images and reads that attract a very wide audience to sites like Trip Advisor, Yelp, Facebook and Google, adding reviews can do more than you might realize. S7.E5.#118 Reviewing authentically over demanding them for popularity digs in to the stewarding aspects of indirect connection and engagement through content that can be seen by that many more eyes than you may realize. At the same time, that tone, temperature and...

Coming to terms with the terms and conditions you agreed to. With all that you get to access with their site, app or service, do you really want to give up all the access that they take from you? S7.E4.N117 Coming to terms with the terms and conditions you agreed to with Brand Messaging Strategist Loren Weisman. Loren shares some of the issues and privacy problems that have been showing up more and more when we skip over the details. In our rush to experience the result of what we see in...

Coming to terms with the terms and conditions you agreed to. With all that you get to access with their site, app or service, do you really want to give up all the access that they take from you? S7.E4.N117 Coming to terms with the terms and conditions you agreed to with Brand Messaging Strategist Loren Weisman. Loren shares some of the issues and privacy problems that have been showing up more and more when we skip over the details. In our rush to experience the result of what we see in...

Brand Messaging Strategist Loren Weisman on success books. Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books everyday. S7.E3.N116 Brand Messaging Strategist Loren Weisman on success books take a deep dive in to a world of literature where the quantity outweighs the quality and even the term author has seen a reduction in authority. Success is a very personal and at the same time very...

Brand Messaging Strategist Loren Weisman on success books. Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books everyday. S7.E3.N116 Brand Messaging Strategist Loren Weisman on success books take a deep dive in to a world of literature where the quantity outweighs the quality and even the term author has seen a reduction in authority. Success is a very personal and at the same time very...

Fish Stewarding Group is stewarding strategic solutions in order to create wealth communities by educating, developing and transitioning businesses through strategic guidance and process architecture. Fish Stewarding Group and FSG Messaging and Optics explained is the title of The Brand Messaging Podcast Wait What Really OK S7.E2.N115 hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren discusses a series of the touch points and fundamentals of Fish Stewarding Group and...

Fish Stewarding Group is stewarding strategic solutions in order to create wealth communities by educating, developing and transitioning businesses through strategic guidance and process architecture. Fish Stewarding Group and FSG Messaging and Optics explained is the title of The Brand Messaging Podcast Wait What Really OK S7.E2.N115 hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren discusses a series of the touch points and fundamentals of Fish Stewarding Group and...

Identifying, auditing and reviewing a series of common approaches to modern campaigning that are hurting the messaging, the authenticity and authority more than helping it. Authenticity of a candidate and the politics of authority is the title of The Brand Messaging Podcast Wait What Really OK Episode 01 of Season 7 (Show # 114) hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren digs into some of the messaging touch points of what invites engagement and what is...

Identifying, auditing and reviewing a series of common approaches to modern campaigning that are hurting the messaging, the authenticity and authority more than helping it. Authenticity of a candidate and the politics of authority is the title of The Brand Messaging Podcast Wait What Really OK S7.E01.N114 hosted by Brand Messaging Strategist Loren Weisman. In this episode Loren digs into some of the messaging touch points of what invites engagement and what is pushing away and annoying...

So many claiming they know exactly what to do to make you successful and yet many of them have no clue themselves with little to no experience or authority. Many are selling exactly what people want to hear but are unable to deliver what they claim. Here are some core touch points to look and look out for. Validation and vetting validity for those you want to hire is the title of The Brand Messaging Podcast Wait What Really OK Episode 113 hosted by Brand Messaging Strategist Loren Weisman....

So many claiming they know exactly what to do to make you successful and yet many of them have no clue themselves with little to no experience or authority. Many are selling exactly what people want to hear but are unable to deliver what they claim. Here are some core touch points to look and look out for. Validation and vetting validity for those you want to hire is the title of The Brand Messaging Podcast Wait What Really OK S6.E10.N113 hosted by Brand Messaging Strategist Loren Weisman....

Music business ghost drumming occurred very often as well as a number of other session players that were paid to track parts, be silent and have another name credited on a song or album. Music Business ghost drumming. Being a ghost in the machine is the title of The Brand Messaging Podcast Wait What Really OK Episode 112 hosted by Brand Messaging Strategist Loren Weisman who was a former ghost drummer at one time. On a completely different level, these ghost players not only served to...

Music business ghost drumming occurred very often as well as a number of other session players that were paid to track parts, be silent and have another name credited on a song or album. Music Business ghost drumming. Being a ghost in the machine is the title of The Brand Messaging Podcast Wait What Really OK S6.E09.N112 hosted by Brand Messaging Strategist Loren Weisman who was a former ghost drummer at one time. On a completely different level, these ghost players not only served to...

It is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and it is not as easy to write an authentic and authoritative book. Authoring an authentic book to spotlight your knowledge is the title of The Brand Messaging Podcast Wait What Really OK Episode 111 hosted by Brand Messaging Strategist Loren Weisman. If you are looking to write a book rooted in the authenticity and...

It is very easy to write a book and very easy to publish a book these days. It is also very easy to get it up on Amazon. However, it is not as easy to write a good book and it is not as easy to write an authentic and authoritative book. Authoring an authentic book to spotlight your knowledge is the title of The Brand Messaging Podcast Wait What Really OK S6.E08.N111 hosted by Brand Messaging Strategist Loren Weisman. If you are looking to write a book rooted in the authenticity and...

Conversations and debates where both people are as as passionate and prepared to share their views as they are to listen and hear some one with differing views and information, can create greater change than just screaming, insulting and attacking. Stewarding strategic solutions in opinionated conversations is the title of The Brand Messaging Podcast Wait What Really OK Episode 110 hosted by Brand Messaging Strategist Loren Weisman. Are you ready to hear another side as much as you want...