Episodes
Welcome to our first ever ask-us-anything episode, where your hosts, Mike and Mitzi, answer the questions you’ve been asking on Instagram. Many of you may know that we run an award-winning digital agency called Arcade Studios, which specializes in digital strategy, content production, social media, and email marketing. Our company has doubled in size over the last year and, in order to scale our agency that quickly we have had to learn a lot of important lessons along the way! In today’s...
Published 09/15/21
Today’s guests join us to talk about digital advertising and paid media. Affectionately known as our very own ‘Paid Papis', Josiah Sinanan and Benjamin Velazquez bring tons of expertise on the subject. Josiah is the Digital Lead at Arcade Studios, where he provides an array of unique clients from e-commerce to entertainment with paid media strategy and execution. Josiah oversees digital advertising activities for these clients across platforms such as Google, Facebook, and Instagram, and...
Published 09/09/21
Today on the show, we speak with Lars Bankston, Chief Content Officer at Havas Health & You. Lars has built his career partnering with some of the world’s most ambitious brands and creatives, which you’ll learn a bit more about this interview. He joined Havas Health & You this year as their CCO, with the mission to help the global health industry recognize and actualize their ability to create content that builds deeper and more meaningful connections with HCPs and patients. He came...
Published 09/01/21
A few years ago, Alexander Simonelli, who had no prior experience in the food and beverage industry, swapped out his condo and his sales job for his parents’ home and a big idea, which evolved into a one-of-a-kind company; Daydream. A sugar-free, flavored sparkling water, infused with adaptogens that reduce stress, and a digital-native brand strategy, Daydream is unlike any other product on the market. In today’s episode, Alex shares some insider information as Daydream’s Founder and CEO...
Published 08/25/21
Why is it so difficult to meet other cool women? Rachel Wong and Istiana Bestari asked themselves this over and over again while attempting to make meaningful connections through boring networking events and male-dominated workplaces. Intent on finding a better way to build their careers, they cofounded Monday Girl, Canada’s first social club for professional women. With over 4,000 active members and more than 18 sold-out venues featuring industry icons, Monday Girl is now the fastest-growing...
Published 08/18/21
Welcome back to Waves Social! We waste no time kicking off season 4 with an incredible guest, Lissette Calveiro, a renowned Latina business coach, entrepreneur, and content creator. In 2020, Lissette was named a top 10 social media coach by Yahoo Mail, and she also received a Shorty Award for her Kindness Cards campaign. In today’s episode, Lissette shares how she got started in influencer marketing and how she translated her agency experience to the world of influencing. Although there is a...
Published 08/11/21
A collective approach to connectedness might seem a bit obvious, but today’s guest has blazed a trail that embraces new forms of digital interaction to create deeper levels of community. Scott Bakken is passionate about creating spaces where people can...
Published 04/14/21
If the pandemic has reminded brands of anything, it is the value of data as a catalyst for efficient, effective marketing and a foundation for future business growth. If you want to hack success and discover growth opportunities, however, you need to...
Published 04/07/21
Influencer marketing thrived in 2020. Lockdowns led to increased social media usage and drastic changes in consumer behavior, and brands needed to pivot quickly to adapt. With an ever-increasing number of brands choosing independent content creators...
Published 03/31/21
Today’s guest is Alicia Johnston, Senior Manager of Content and Communications at Sprout Social, an exciting social media software company that enables brands and marketers to understand and reach their audience, engage their community, and measure...
Published 03/24/21
This episode is something a little different, in that your hosts, Mitzi and Mike Payne, are actually today’s guests. Linda Hoang on the Don’t Call Me a Guru Podcast, where they talked about the social media management they did for the global brand, Some...
Published 03/17/21
In the wake of George Floyd’s death at the hands of police in May 2020, protests against police brutality and racial injustice broke out across the US. In response, many of the world’s biggest brands issued statements of solidarity with the Black Lives...
Published 03/10/21
Your brand is a whole lot more than the products or services you sell. Your brand is what you stand for, and establishing your core beliefs can help you stand apart from the rest, attract like-minded clients, and better serve your community. Today’s...
Published 03/03/21
Creativity doesn’t only exist in the form of design, photography, or tangible art-making, but also in the form of creative problem solving, which is equally as important. Today’s guest is Alyssa Yuhas, an award-winning designer, multidisciplinary art...
Published 02/24/21
Karen Rosalie is the Founder and Creative-in-Charge at Rosalie Agency in Los Angeles. Rosalie Agency is an LA-based creative team that produces and shoots campaigns and ads for beauty brands, specifically Sephora brands such as KKW Beauty, Dr. Dennis...
Published 02/17/21
Throughout the global pandemic and the escalating Black Lives Matter movement, we have heard from hundreds of companies expressing empathy across every known medium. For the most part, though, organizations are reacting rather than acting on their word...
Published 02/10/21
As a serial entrepreneur, Sarah McAllister has been swinging for the fences since she was 20-years-old. Now a proud mother of one, a partner, a wife, and an inspiring business leader, Sarah has worked her butt off for the last 15 years to build several...
Published 02/03/21
Much like content, there is no shortage of data. While marketers rely on it to make decisions, this information usually comes from an internal source, which provides limited insights. In our Season 2 finale, Charlie Grinnell, CEO of RightMetric, talks...
Published 04/22/20
Published 04/22/20
Today you’re in for an enjoyable and timely episode in which we talk to James Nord, the founder of the first-ever influencer marketing platform Fohr and the host of the Drink With James podcast. Fohr is a self-serve platform that allows you to run...
Published 04/15/20
On this bonus episode, your Waves Social Podcast co-hosts, Mike and Mitzi Payne, join Morgan Berna on The Small Business Mastermind to discuss the ins and outs of social media and content marketing for small businesses.Consumers have higher standards...
Published 04/08/20
There is no better time to tell compelling stories driven by empathy and heart. As people around the globe continue to practice social distancing, there is an increased desire to connect with one another. We hope to offer this episode both as a way to...
Published 04/01/20
We’re switching it up today and Mike Payne, co-host of Waves Social Podcast and Partner at Arcade Studios, is in the hot seat and fielding questions from Mitzi. Mike has been a leader in branding and marketing for over 10 years now, and has held...
Published 03/25/20
The role of PR, much like any role related to marketing or branding, is a continually evolving one. Talya Macedo, our guest today, has been there through its countless evolutions. As a creative strategist and PR practitioner in the global arts, fashion...
Published 03/11/20
Podcast advertising is growing at tremendous speed so much so that it has surpassed TV advertising in its effectiveness. While this is an exciting side of marketing to enter into, it is different from digital in many ways because it is considered an...
Published 03/04/20