In this episode of the Waves Social podcast, we dive into 5 things we’re starting in 2022 and 5 things we’re leaving behind. From content creation to client relations, we explore what has and has not been working for us as an agency. We discuss the importance of creating video content that’s personable, in the moment and low-fi; we explore client dynamics and how we’ve learned how to say ‘no’ to projects that aren’t our best fit, and we talk about why we’re going to be providing more free content than ever this year. Drop something you’re starting in 2022 in the comments below! Shop Waves Social merch: https://www.wavessocialpodcast.com/merch  Show Notes: Today’s episode dives into 5 things we’re starting in 2022 and 5 things we’re leaving behind. We kick things off with what we’re leaving behind.First, why we’re no longer relying on advertising for sales. We discuss the changes we’re seeing in the digital advertising industry. Second, why we’re no longer posting static images or filler images for client social media accounts. What we’ll be posting instead. Third, it’s time to stop gatekeeping. There is room for everyone in our industry to succeed and we talk about how we’ll be sharing more value. Fourth, why we’re no longer operating as a one-stop social media shop. Exploring how being selective is helping us align with the right clients and the power in saying ‘no.’Fifth, why we’re no longer taking on personal brand clients. The power in showing up authentically online and what audiences are wanting from thought-leaders.Moving on to what we’re doing more of. First, we’re working to be more agile with content creation. How we’re practicing this internally. Second, we’re doubling down on email marketing. The pros of owning your audience and the importance of personalization. Third, why it’s more important than ever to be leading with your values. How we’ll be challenging clients to lead with theirs. Fourth, we’re getting comfortable with creating digestible content in the moment. Turning into a content machine and when to move away from perfectionism. Finally, we’re prioritizing creating desire over optimization. Why optimization won’t matter if you haven’t built a strong foundation around your brand.Discussed in this episode: Tea for Lunch - https://podcasts.apple.com/us/podcast/tea-for-lunch/id1600923965 Mary Young - https://maryyoung.com/ RNDSQR - https://www.rndsqr.ca/ Rachel Saunders - https://rachelsaundersceramics.com/ Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi).  For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/