For episode 42 of the Waves Social podcast we’re joined by stylist and social media phenomenon, Charly Goss. Charly dives into what it has been like to grow her presence online through the pandemic, how she leaned into passive income streams to exponentially grow her business, her experiences fighting cancer twice and how she’s built trust with her audience. Charly is a hilarious, no-nonsense entrepreneur whose personality has been a key piece in growing her social media and business following. She explores dealing with rapid online growth, the importance of diversifying your social media presence, balancing a business with motherhood and embracing the grit life has given you. Shop Waves Social merch: https://www.wavessocialpodcast.com/merch  Show Notes: How Charly got into personal and interior styling, how being “bossy” helped grow her business and discussing her experiences with having cancer twice.Did Charly ever envision having the team she has today and being an entrepreneur? What’s it like to hire, delegate and manage a fast growing company. And, does she wish she started earlier?The importance of showing up on social media. How do you do it? And how do you not let people’s opinions get to you?What has it been like to experience such massive growth in under a year? Which content series had the best ROI?How do people respond to Charly’s tough-love style? Dealing with criticism and asking for what you want.Finding the joy in the chaos. What’s next for Charly’s business? What are her aspirations for future growth?How did Charly get into selling digital Guides and products? What is it like to grow a passive income stream through social media?The future of the Guides; what’s next?Major takeaways from Charly’s first year running this business. Plus, how to build trust with your audience.The importance of diversifying your social media presence.Charly’s health journey and how getting cancer made her tough(er).Discussing the importance of valuing people’s time and showing that you care.Discussed in this episode: Charly Goss - @charlygossCharly Goss Style Inc. - https://www.charlygoss.com/Diana Dares - @diane.daresKaty Sturino - @katiesturinoMelanie Laurene - @melanielaureneMaria José - @aglimpseofmariaWaves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi).  For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/