Welcome back to the Waves Social podcast. For episode 49, we are joined by business analyst and entrepreneur Dulma Altan. Dulma is the founder of Makelane and Startup Stork, and has over 63k followers on her “B-School for women” TikTok account. In this episode, Dulma shares her advice for D2C brands and business owners looking to build community, improve their cash flow and grow their online following. She shares her journey with her businesses and her growth on social media, advice for celebrities and influencers looking to start a brand and cautionary tales for business owners. Dulma also shares stories from her “100-day challenges,” including when she ended up in the hospital during a challenge. If you’re interested in starting a business, or are looking for advice for your existing one, this episode is packed with advice for you. Shop Waves Social merch: https://www.wavessocialpodcast.com/merch  Show Notes: Meet Dulma! Where her experience in the D2C space comes from, her career history and her love for social media.How Makelane got started after she chose to close another business. Advice on walking away from your first business. When it’s time, the two main points of resistance you’ll feel and how to move on. What are business showers?Talking about Dulma’s TikTok: how she got started, her “100-day challenges,” and choosing a niche. The mission behind Dulma’s TikTok page. How long does it take for Dulma to create one of her videos?Tips for creating a space online that energizes you. What are identity-based brands and how can they cultivate community?What brands are doing a great job in the identity-based market? Can a brand reverse engineer their values?What is the “curse of capital?”Talking celebrity and influencer brands.Other revenue streams celebrities and influencers should consider. One piece of advice that’s stuck with Dulma. Who is Dulma seeing make waves online?Discussed in this episode: Dulma on TikTok and Instagram: @iamdulmaMakelane: https://www.makelane.com/ Startup Stork: https://www.startupstork.co/ Topicals: https://mytopicals.com/ We’re Not Really Strangers: https://www.werenotreallystrangers.com/ Emi Jay - https://www.emijay.com/ Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi).  For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/