Be truly yourself… but also who your clients want you to be. If that sounds jumbled and complicated, this week’s Wedding Industry Insider is perfect for you.  Want more from Wedding Industry Insider? Check it out  

You’ll love Bobbi’s pitch-perfect reminders about why you decided to become a wedding planner – and why the wedding industry needs you! Want more from Wedding Industry Insider? Check it out!

Do you want to attract wedding clients that spark your creativity and fuel your passion? Then you need to be ready to repel clients too.  Want more from Wedding Industry Insider? Check it out!  

Mental health is an inherent risk when you embark on entrepreneurship. So why shouldn’t it be a part of your business plan?  Want more from Wedding Industry Insider? Check it out!

Hear how Lisa started her wedding planning business, learned from her mistakes, and turned it into a thriving company rooted in kindness & service.  Want more from Wedding Industry Insider? Check it out!

Mark Chapman is an online advertising pro - he’s got great advice to make sure you don’t start advertising too soon (or do it the wrong way!)   Want more from Wedding Industry Insider? Check it out!  

You've heard us mention Timeline Genius, and today we're talking all about the benefits and features of this wedding planning software   Want more from Wedding Industry Insider? Check it out!

Shauna Smith will help you see data in a brand new light -- listen and learn how to make the best decisions for your business.   Want more from Wedding Industry Insider? Check it out!

You know a strong foundation is essential to running a successful wedding planning business. But when it’s time to refine or restructure, getting to the bottom of things can seem daunting.  Fallon Carter of Fallon Carter Events is here to help! She’s joining this week’s Wedding Industry Insider to talk about the essential (and pretty simple!) process of refining the foundation of your business.  Want more from Wedding Industry Insider? Check it out!

Identity coach Don Mamone has great advice for discovering your truest self, shining as an entrepreneur, and attracting the best clients.    Want more from Wedding Industry Insider? Check it out!

Lawyer and former wedding planner Leah Weinberg gives us practical advice for navigating contracts, dealing with difficult clients, and managing entrepreneurship.    Want more from Wedding Industry Insider? Check it out!

Sales and business expert Sam Jacobson shares great ideas to ensure your strategy and sales flow align with a completely up-to-date, true-to-you set of goals.    Want more from Wedding Industry Insider? Check it out!

Before we can create a picture-perfect website and soul-stirring copy, we’ve got to complete one must-do task: identifying our ideal client.  Want more from Wedding Industry Insider? Check it out!

Expert wedding planner Kate Murtaugh found success by viewing fellow planners as her community, not her “competition.” Want more from Wedding Industry Insider? Check it out! 

How can you stand out in a saturated market and land your dream clients? According to Kristin Banta, it's your point of view. Listen to Kristin's 2016 interview with Eddie here.  Want more from Wedding Industry Insider? Check it out! 

LoriAnn Kuntz joins us to talk all about money, budgeting, and financial planning in a way that’s exciting and easy to digest. LoriAnn offers all kinds of great advice, both as an entrepreneur and a finance expert. Here are some of our favorite highlights from this interview: How to think like a CEO and take on the many financial roles needed in any successful business, even if you’re a solopreneur. LoriAnn shares what it looks like to be your own bookkeeper, and she tells us when it’s...

Life & business coach Andrea Liebross helps us move through the "messy middle" of entrepreneurship so we can reach freedom and growth. Here are some of our favorite parts of this great interview: Andrea provides concrete action steps you can take to move through “the messy middle” and fuel your journey. What happens when we shift our mindset from deadline-driven goals to meaningful focuses? The difference between stuck-stress and progress-stress (and how to make sure any stress you...

No matter where you are with AI, today’s episode is for you. We’re talking all about this technology and how it will affect wedding planners. Steven Greitzer's unique position as a tech entrepreneur and wedding officiant means he has great insight for you. Here are some of our favorite parts of this interview: How wedding planners can present Provenance to their clients as a way to take the risk and hassle out of speeches and vows. Simple ways wedding planners can experiment with AI, even...

On today’s episode of Wedding Industry Insider, Tayler Cusick Hollman shares her wisdom about mindset for small business owners and then offers a step-by-step crash course on marketing. Here’s some of what Tayler covers in this great interview: The best traits she sees in wedding planners, and what often stands in the way they try to market their business. Her 3 principles that drive success (yes, we’re considering making “Care Bear Fire” t-shirts over here) The five foundational levels of...

Luxury photographers James x Schulze tell us how building authentic relationships can help you book more creative and high-paying weddings.   Want more from Wedding Industry Insider? Check it out! 

"Your brand is your reputation." In this episode, Kaleigh shares a four-step guide for branding your wedding planning business. Remember to check out Wedding Industry Insider for more resources!

Discover Ashley's passion for crafting mesmerizing, personalized celebrations filled with adventure and authenticity! Remember to check out Wedding Industry Insider for more resources!

Listen as industry leader Diana Ganz shares the story behind SuitShop and what you can do to successfully grow your business! Remember to check out Wedding Industry Insider for more resources! 

Many entrepreneurs stress the cash flow of their seasonal service-based businesses. But in this episode, you'll learn what to do instead. And make sure you check out these other resources!