Facebook advertising is one of the biggest advertising platforms in the world. Although it’s a bit confusing to master all the features that the platform provides, there are some tools that are essential to learn and implement if you want to succeed. Whether you are already advertising on...

We can all agree that the biggest online advertising platforms today are Facebook and Google. Facebook currently has two billion monthly active users, while there are 2.3 million searches performed on Google every second. Google ads reach billions of people every day. Those 2 platforms have...

Customers play the most significant part of a business. Organizations should always work on retaining customers as well as work on getting new ones in order to flourish their business. In sales, customers are the greatest source of joy for a salesperson. Whether you are in B2B or B2C, your actual...