Episodes
Facebook advertising is one of the biggest advertising platforms in the world. Although it’s a bit confusing to master all the features that the platform provides, there are some tools that are essential to learn and implement if you want to succeed. Whether you are already advertising on Facebook or planning on starting soon, there is one key tool that you should start using right away, called the Facebook Pixel.
Let’s see how the Facebook Pixel works, and how you can use it for...
Published 05/30/19
We can all agree that the biggest online advertising platforms today are Facebook and Google. Facebook currently has two billion monthly active users, while there are 2.3 million searches performed on Google every second. Google ads reach billions of people every day. Those 2 platforms have always been in direct competition, and businesses use them to increase their leads and sales, as well as find new customers.
Let’s take a look at those two platforms and see how they can be used to...
Published 05/23/19
Customers play the most significant part of a business. Organizations should always work on retaining customers as well as work on getting new ones in order to flourish their business. In sales, customers are the greatest source of joy for a salesperson. Whether you are in B2B or B2C, your actual customer will always be the individual who makes the buying decision.
Let’s take a look at the different types of customers that salespeople encounter throughout their careers.
If you have any...
Published 05/15/19
A buyer’s journey can be simply defined by the combination of steps and stages that a prospect or lead goes through before paying and becoming a customer. It’s the process of becoming aware of, evaluate and purchase a new product or service. The journey consists of three stages, awareness, consideration and decision stage.
Stages, real life examples, stats and lots of information well structure by DME Hakim in this exciting interview live from Starbucks Coffee Shop Zalka.
If you have any...
Published 05/11/19
No one wants to work in a place where he doesn’t feel appreciated, happy and motivated. Modern-day working environments with long periods of sitting on a chair facing a computer, with lots of meetings and very few breaks in between isn’t good to the mental and physical health of the employees.
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Published 05/02/19
A mobile marketing strategy uses a combination of marketing channels to connect with an audience through a mobile device, and generates leads through these channels. Which channels you use depends on where your buyers spend their time and what type of content they’re consuming on their smartphone.
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Published 04/22/19
A brand can be anything, from a symbol, design, a name, to a sound, reputation and even employees. Branding on a business level has become common in today’s world, what’s becoming more important is branding on a personal level.
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Published 04/15/19
Email Marketing is still one of the most effective communication channels that marketers use to communicate with and turn prospects into customers, and customers into loyal and longtime buyers. In this episode, Chehadeh and Souheil will be giving rich tips for cold emailing prospects the right way to convert them to PAYING clients. If you have any question or topic suggestion we are ready to answer on
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Published 04/09/19
Whether you are new to the industry, or you just need to catch up on some terminologies and definitions, we got you covered. We are going to share the most important and heavily used marketing terms in today’s business world. If you have any question or topic suggestion we are ready to answer on
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Published 03/30/19
Brand positioning is the process of positioning your brand in the mind of your customers. It’s what goes through the customers head whenever your brand comes up, and how he or she differentiates it from the competitors.
Brand positioning is a marketing strategy that companies adopt in order to set themselves apart from the competition. No brand can survive in the marketplace without a strong brand position, no matter how organized your website is or how active you are on social media...
Published 03/23/19
A lot of you dream of creating their own business, some develop a passion for something, others are really knowledgeable and experts in certain fields. If you look around, small businesses and startups are everywhere. Many people take the leap and completely change their lifestyle from being employed to becoming an entrepreneur and owning his or her own business. We answered all your questions in this episode, an insightful interview with Rami Alameddine - Co-Founder and Innovation...
Published 03/14/19
People often confuse between the terms #Marketing and #Advertising, so they consider them as the same thing. In fact, they are interconnected with each other, however, there is a huge difference in the #strategy and #communication methods being used. Check out Souheil Ayoub's article to identify the differences between Marketing and Advertising: http://www.marketerhub.online/blog/marketing-vs-advertising-whats-the-difference/
If you have any question or topic suggestion we are ready to...
Published 03/07/19
Read: https://lnkd.in/eeNRzni
Juliet R Halawani Souheil Ayoub
Look at the most successful and well-known #companies in the world, like Google, Amazon, and Apple, don’t you know their #backgroundstory, how they started and what they believe in? #Brandstorytelling is linking the brand’s #values, #morals and #beliefs with a #story.
#branding #marketing #blogsandblogging #targetaudience #business
If you have any question or topic suggestion we are ready to answer on...
Published 02/28/19
If you are still wondering whether or not to create a website for your business, then I am afraid you’re too late. Let me start by saying this, in this digital world, a website is a necessity for every business, no matter how big or small it is. If you don’t have a website, you are way behind the competition. I guarantee you that you are losing on great opportunities and delaying your business growth. #business #website #onlinestore #ecommerce #blogsandblogging #inboundmarketing...
Published 02/21/19
Is there a way to get #results from #LinkedIn #Marketing in #Lebanon and #GCC? Too many #marketers nowadays think that this channel won't generate results unless it is fed by $$$. Until Taleb Kabbara debunked this theory! Tune in this Thursday and listen to an interesting discussion I made with him as a #digitalguru.
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Published 02/14/19
You will learn about Traditional Marketing, how the market evolved and the consumer behavior changed drastically after the rise of Digital Marketing. Is it real that Content Marketing is nowadays the winning strategy and what are the key reasons? If you have any topic suggestion, question you can call us on +961 81 286 751 or send us an email to
[email protected] - visit http://marketerhub.online/blog/ your source of information with more than 44 topics about Marketing & Sales
Published 02/07/19
Lead Generation
Published 01/31/19
In this episode you will unlock the basic components to succeed in Email Marketing + Main KPI's +FAQ + Business Satire + Meet the Entrepreneur with a special feature of Halabi Bookshop. Hope you enjoy the new episode, if you have any question please email us at
[email protected] or call us directly on +961 81 286 751
Published 01/23/19
Finding the adequate #keywords to #target your right #audience, we are well defining our hero #character (The hero we will guide him to solve his problems). And many more about the topic, a special #marketing #satire + meet the #entrepreneur #segment
Published 01/16/19
It is the number one concern in the market, reaching the right audience and meet the results or sales targets. Otherwise we are doomed by false promises and mainly a bad budget expediture.
Published 01/09/19
How to clarify your messages is the biggest challenge in a noisy market. Would you join the noise or make you message clear? It's your call. What if you were invited one day to a networking event and a prospect asks you the famous question "What do you do?" In this podcast series, we are creating a roadmap to help you as business to clarify your marletomg message broadcasted through your marketing collaterals. This thursday and every thursday, never miss an episode!
Published 01/02/19