#185: Siff Haider was working in the beauty space as a blogger + podcaster and found herself struggling with her own health issues. She ultimately turned to natural remedies as a last resort and began troubleshooting with her own combination of herbs & vitamins and found herself feeling better than ever. She quickly realized that holistic remedies had the power to address women’s toughest day-to-day health issues and began building Arrae, with her husband, Nish, to share these solutions with others. Topics Discussed: The creation of Arrae and building brand equityMindset behind creating a brand and how to not get intimidated by what other people are doingGetting products into the hands of influencersStrategy behind influencer marketing and understanding pros and consBest relationship tips and habits - communication, long distance, as business partners, and more A special thank you to Magic Mind for sponsoring this episode. Magic Mind is the world's first productivity drink that helps me with maintaining laser focus and energy and improving my workflow. It's tasty and full of natural ingredients including matcha green tea, turmeric, and more. Enjoy 20% off your purchase with code "FULFILL" at www.magicmind.co/fulfill Enjoy 10% off your entire purchase of any podcast merchandise with code "WHATFULFILLSYOU10" at www.whatfulfillsyou.com Grab a copy of the career ebook guide, The Everyday Girl's Guide to Career Success. Shop now at www.whatfulfillsyou.com Follow Arrae on Instagram: https://www.instagram.com/arrae.co Follow Siff Haider on Instagram: https://www.instagram.com/siffhaider Follow the What Fulfills You? Podcast Instagram: https://www.instagram.com/whatfulfillsyou Follow Emily Elizabeth's Instagram: https://www.instagram.com/emilyeduong/ Read more on the blog: https://emilyelizabeth.blog/ Support this podcast at — https://redcircle.com/what-fulfills-you-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy