Justin Stein, Executive Vice President of Leasing at Tanger Inc., dives into the evolution of outlet malls, where the the emphasis is now on diversifying the tenant mix, offering digital native brands, and creating shopping experiences for consumers. Tanger's newest centers in Huntsville, Alabama; Asheville, North Carolina; and Nashville, Tennessee each offer shoppers more dining and entertainment options, and blur the lines between lifestyle centers and outlet malls. James Cook is the director of retail research in the Americas for JLL.  Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show  Alexa: Say "Enable the Where We Buy skill" Email: [email protected]  Watch our video show, Everything We Know About Retail: http://everythingweknow.show/ Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061  Read more retail research here:  http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.