The missing £5 billion one with Giles Pegram
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Description
Over the last month, I've shared a series of videos on LinkedIn looking at the reasons behind the fact that since 2005 we've seen individual giving income shrink – in real terms – by £5 billion.
I'm joined today by fundraising consultant, Giles Pegram where we dig into the reasons behind this decline and make a few suggestions about what we have to do as a sector if we want to turn things around.
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