Today we’re speaking with Julianne Skrivan of Her Campus Media. This episode of the WIIM podcast focuses on the impact and importance of community within the content creation industry, highlighting the opportunities for networking and skill-building among new and established influencers. It introduces Her Campus Media's role in supporting college-aged and recently graduated individuals through its online communities and the Certified Influence program, aimed at providing education and credentials to influencers. The discussion covers the dynamics between brands and creators, the challenges they face, and how education and a sense of community can empower creators to professionalize their passion. The episode emphasizes the need for inclusivity in content creation and the importance of continuous learning and adaptation in an ever-evolving digital landscape. Connect with her: @julianneskrivan (IG) @hercampusmedia (IG) @hercampus (IG + TikTok) @influencehercollective (IG + TikTok) @campustrendsetters (IG + TikTok) @cfashionista (IG + TikTok) Timestamps: 00:00 Welcome to the WIM Podcast: Community and Connection 00:41 Exciting Updates from WIM: Events and Membership Perks 02:25 Diving Deep into Gen Z: Influencers and Education 03:28 Spotlight on Julianne Scriven and Her Campus Media 16:31 Exploring the Certified Influence Program 21:07 The Power of Community in Influencer Marketing 24:23 Exploring the Future of Content Creation and Certification 24:59 The Impact of Certified Content Creator Programs 25:51 Adapting to the Ever-Changing Influencer Space 26:37 Celebrating Achievements: Diplomas and LinkedIn Badges 27:10 Introducing Caveat: The AI-Powered Contracting Platform 29:41 The Role of Certified Influencers in Brand Partnerships 31:13 Understanding the Needs and Aspirations of Content Creators 33:32 Addressing Predatory Practices in the Creator Economy 35:43 Empowering Creators with Education and Confidence 41:06 Envisioning an Inclusive Future for Influencer Marketing 44:18 Connecting with the Community and Further Resources Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support