Podcasting, when approached with a clear intention, can become a powerful tool for making a genuine impact. As business owners, it's essential to understand how our podcasts serve our larger objectives and how they contribute to our brand's identity.  In this episode, I share why giving purpose to your podcast within your business strategy is so crucial to long-term success, how you can start to create a vision for your podcast and I even share some of my personal experiences around creating content and purpose. If you are asking yourself, “Now What?” since creating your podcast, this is a can’t miss episode What’s in this episode: [02:00] A problem we solved this week around getting business support [06:18] Why podcasting without purpose can feel disjointed [07:01] Giving your podcast a job [08:36] How to get clear on your podcast’s purpose [11:05] Why having a purpose creates connection [14:55] An invitation to join the "Podcasting with Purpose" workshop, focusing on building a purposeful and profitable podcast within your business strategy. For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/170 Head to wildhomepodcasting.com/class to join us PLUS get your free month inside the membership