Send us a Text Message. If you are thinking about launching a podcast, you may be wondering when the right time to go live actually is! Today's insights are tailored to help you choose the right moment to make your voice heard.  In this episode, I’m sharing the benefits of podcasting as a networking tool to the intricacies of content planning, We also discuss the personal journeys and transformations brought about through podcasting. Hear firsthand about the powerful connections and clarity...

Send us a Text Message. Do you wish your Instagram account was actually working for you? What should you post when your podcast goes live? And do I have to dance in my reels? These are questions that come up time and time again when I talk to clients about Instagram so I knew I needed to bring in an expert. The insights she brings today will resonate with anyone looking to harness the power of social media to not only capture attention but also convert leads into loyal customers. In this...

Send us a Text Message. What is the focus of your podcast episodes? Are you creating content for your ideal client or are you more focused on creating content you “think” your audience wants to hear? There is a big difference and I’m breaking it all down. In this episode, I explain how aligning your content with the needs and struggles of your ideal client can drastically improve the effectiveness of your podcast. This episode is packed with actionable advice and is a testament to the power...

Send us a Text Message. If you've ever felt overwhelmed by the need to create fresh content regularly, this is the episode for you! Your podcast should be the cornerstone of your marketing strategy and the easiest way to do this is by repurposing your podcast content. In this episode, I’m sharing five ways to repurpose your podcast content from blog posts to workshops and everything in between. From personal stories to practical advice, I cover why and how to make your content work harder for...

Send us a Text Message. Do you feel like your content is aligned with your business objectives and goals? In today's episode, we explore how strategic content creation is not just about recording episodes; it's about ensuring each piece of content serves a specific purpose that supports your business goals. I'll be sharing insights into how the content you choose to discuss can turn your podcast into a lead-generating machine, enhancing your brand's reach and impact. In this exciting phase of...

Send us a Text Message. Do you ever feel overwhelmed by your podcast? Systems are often overlooked as a piece of success for your business and podcast, but they can be a game-changer. And I’m not just talking about a spreadsheet, I’m talking about habits, your schedule, and everything that makes podcasting easy! In this episode, I’m sharing the importance of systems and I’m sharing what works for me and how I’ve had to experiment to find what works. Plus, we’ll talk about the importance of...

Send us a Text Message. When we start any kind of marketing effort in our business, it can be hard to know if it's actually working, especially with something like podcasting. And here's the thing: doing it alone and questioning whether you were doing the right things is so, so common, especially as the CEO or solopreneur. It's totally normal to be sitting in front of your desk and saying am I doing this the right way? But you aren't alone!  In this episode, I’m talking through the nuances of...

Can your podcast truly attract clients and leads for your business? The answer is “Yes!” Think of your podcast as a magnet pulling in potential clients. But to make it work effectively, it requires strategic alignment with your business goals. It's about building authority, nurturing leads, and converting them into loyal fans. In today's episode, I’m sharing how you can promote your offerings, stay authentic, and tailor your content to meet your audience's needs. With a strategic approach,...

Turning 40 can be a profound moment for reflection and growth. In this special episode of "Share, Strategize, and Shine," I’m celebrating my birthday by reflecting on what’s been an incredibly difficult and transformative year. In this episode, I’m sharing my experience as a 39 year old, encompassing physical recovery, mental health challenges, and profound shifts in my business and personal life. Thank you for coming on this introspective journey with me! What’s in this episode: [00:45] How...

Using Facebook ads for your business or even your podcast can seem incredibly overwhelming. If you are like me, you’ve probably tried Facebook ads and saw little to no return. The fact is, Facebook ads can be a powerful tool, if they are used right and you can grow your podcast with them.  In this episode, I’m chatting with Megan Shields, the CEO of Chimehouse Media and Facebook ads guru. Megan specializes in leveraging Facebook ads to amplify podcast reach and engagement.  In a dynamic...

Have you ever experienced that moment of doubt creeping in just before hitting record on your podcast? It's that familiar sensation of uncertainty that whispers, "Can I really do this?"  In this episode, I’m sharing the transformative power of confidence in podcasting. I dive deep into the relationship between purpose and confidence and share some actionable strategies for making sure when you sit down to record each week, it’s with confidence. If you have ever struggled with doubt around...

Podcasting, when approached with a clear intention, can become a powerful tool for making a genuine impact. As business owners, it's essential to understand how our podcasts serve our larger objectives and how they contribute to our brand's identity.  In this episode, I share why giving purpose to your podcast within your business strategy is so crucial to long-term success, how you can start to create a vision for your podcast and I even share some of my personal experiences around creating...

Have you thought about incorporating Youtube into your content strategy? Maybe you’ve been posting your podcast on Youtube but not getting any traction? Youtube is an amazing platform, but it definitely has its own way of doing things and to be honest, podcasters aren’t leveraging it in the best way! In today’s episode, I’m interviewing Trena Little, a Youtube strategist who helps online course creators develop a YouTube strategy that allows them to scale their business, by driving more...

You've probably thought about how important your podcast is for marketing in creating content, but what about actually helping to build up your brand? A podcast can be a powerful tool for creating brand awareness and in the ever changing landscape of online business, brand awareness is so important! In this episode, I’m sharing how you can leverage your podcast to strengthen your brand, the compound effect that your marketing content can have on building brand awareness, and my top tips for...

Embracing systems and tools that genuinely resonate with your workflow can be a game-changer, offering you more time to focus on what truly matters in your podcasting journey. Let's face it, if the approach you're taking towards podcasting feels off, it's going to be a challenge to thrive in this space In this episode, I'm excited to share with you the tools and strategies my team and I rely on week after week to bring our podcast to life. From the nuts and bolts of organization, through the...

Are you making money and impact with your podcast? Whether you're a passionate coach, a visionary consultant or an online business owner, I believe in the power of your voice to transform. Your podcast isn't just a platform for sharing insights. It's an opportunity to thrive by showcasing the unique programs and services that only you offer.  In today’s episode, I’m sharing the 3 keys every profitable podcast needs to have, what a profitable podcast plan can look like for you and I take you...

Are you considering launching a podcast? Or maybe you’ve wanted to start one in the past, but you keep putting it off? You’re not alone! In fact, overcoming that initial resistance and just getting started is usually the most difficult part. In today’s episode, I’m sharing my insight on what it takes to successfully launch a podcast and stick with it for the long term. I cover everything from getting more comfortable sharing your voice, to letting go of perfectionism, to the essential...

Does it feel like you just can’t figure out Instagram anymore? Between constant changes to the platform as well as hacks and trends that promise us quick wins, gaining real traction is more difficult than ever. (And there’s nothing more defeating than creating content with no results to show for it!) In today’s episode, I’m interviewing Sydney O’Brien, a social media strategist who specializes in helping mompreneurs create connection and community on Instagram. We cover what it means to build...

Even if you love podcasting, we all have days when sitting down and recording an episode feels really hard. (We’re all human, after all!) So what do you do when you don’t know what to talk about, or you’re too exhausted to create content, or life has been throwing you one curveball after another? In today’s episode, I’m sharing the exact tips and strategies that have helped me stay consistent with my podcast, even when faced with challenges and unexpected hiccups along the way. From having...

Have you ever tried to apply someone else’s podcast strategy and then gotten frustrated when it didn’t work for you? I think we’ve all been there! And that’s because cookie cutter strategies most likely aren’t going to get you the same results that they did someone else. In today’s episode, I’m sharing why cookie cutter strategies don’t work and how you can devise an effective strategy that’s wholly customized to you and your business goals. From adapting a framework, to establishing a solid...

What does money mindset have to do with podcasting? I believe that having a holistic podcast strategy means looking at the big picture! And, as an entrepreneur, that means looking at every aspect of your business including your money mindset and your approach to cash flow. In today’s episode, I’m interviewing Aimee Cerka, a money confidence coach for female entrepreneurs who are ready to overcome financial stress, once and for all. We cover everything from why business owners struggle with...

If you’ve been a podcaster for any length of time, you’ve probably asked yourself at some point, “Is my podcast even worth it?”. The answer to that question relies entirely on the role of your podcast and how it serves your larger business goals. That’s why actually measuring podcast success can look a little different for everyone! In today’s episode, I’m sharing why the metrics for podcast success can feel a little ambiguous and some simple strategies you can implement to get clear on the...

Want to make more money with your podcast in 2024? I’m not talking about getting sponsors or starting a subscription... If you’re a business owner, then truly monetizing your podcast comes from confidently and consistently selling your own services and products. In today’s episode, I’m sharing my best advice on how to do just that! You’ll hear this demonstrated in an analogy to bread crumbs as you learn what those crumbs are and why it’s essential to sprinkle them throughout your podcast...

Want to increase your visibility but not sure you have the bandwidth to do it? Podcasters, we’ve been thinking about visibility ALL wrong. It’s time to shift the perspective away from hustle culture and onto a strategy that honors both your business and your humanity. In today’s episode, I’m chatting with sustainable visibility mentor and podcast guesting strategist, Mai-kee Tsang. Mai-kee specializes in helping entrepreneurs strike that essential balance between being seen and being attuned...