Seth Godin is a one of the world’s most famous marketing gurus, a serial entrepreneur, the author of 19 bestselling books and believes in the ‘magical responsibility’ of being a creative who gives. Seth joins Sarah Wilson to talk about how the climate emergency needs a marketing makeover…and how giving is the secret. This is Sarah's article about first meeting Seth in 2010: https://www.sarahwilson.com/2010/05/sunday-life-in-which-seth-godin-gives-me-a-gift/ This is Seth's blog about the problem with marketing global warming that he mentions in his chat with Sarah: https://seths.blog/2006/03/the_problem_wit-2/ See omnystudio.com/listener for privacy information.