What is a private label, exactly? Think Costco’s Kirkland; Trader Joe’s Charles Shaw, or Two-Buck Chuck; or Target’s California Roots. Sometimes these private labels are easy to pick out, while other times they hide in plain sight. In this episode, Alison Crowe, vice president of winemaking for Plata Wine Partners, a leading private-label producer in the heart of California, gives us the inside scoop on everything from grape sourcing to wine production, marketing, branding and the pros and cons of the category.  Explore more from Plata Wine Partners here. Is there a guest you want us to interview? A topic you want us to cover? We want to hear from you! Email us at [email protected]. Remember to rate and review us on Apple Podcasts, Spotify, or wherever you listen to podcasts. Go to WineEnthusiast.com for the latest beverage industry coverage and all the tools you need to bring your love of wine to life. And wait, there's more! Get over 70% OFF the original cover price by subscribing to Wine Enthusiast magazine today!    FOLLOW US: TikTok: @wineenthusiast Instagram: @wineenthusiast Facebook: @WineEnthusiast X: @WineEnthusiast