Buying and selling have always been social activities. Except nowadays, most of that socializing happens digitally and in virtual networking spaces. What we’ve learned through the rise of social media platforms is that there’s a right way to approach your presence on social that will help you form real connections and have meaningful conversations with buyers. And our guest on the Winning The Challenger Sale podcast this week gives us the foundational elements of that “right way” to enable you to be successful at social selling. In this episode, Suzanne Muchin, Co-Founder of Bonfire Women, drops some knowledge about selling yourself and your ideas on social media in ways that are authentic and relatable and help you cut through the noise to reach your desired audience. Join as we discuss: How to spice up your “About” section of your social media profilesOwning your unique voice and getting over the discomfort of promoting yourself on socialUsing social media to test new ideas and messages, then learning from the responseNew ways of thinking around the content you post on LinkedIn