Sales teams now see sales tech like Gong and Showpad as staples for high-performing organizations. But these platforms are just the beginning. Fringe tech, enabled by AI and cross-platform collaboration, can automate and streamline administrative tasks, freeing up your sales team to invest in, you know, selling. The robots aren’t coming for your sales team — but they are coming to help. Embracing innovative tech differentiates the best of the best from the average seller in the modern sales world. Jeff Rosset, founder and CEO of Sales Assembly, joined the show to discuss how leaders best leverage tech (tailored to their strategy and environment) to allow sales teams to dive deeper into social selling, better understand their prospects and hone new skills to emphasize and create authentic connections. In sales, AI and fringe tech aren’t just shiny tools to take up space in the stack — they create opportunities to calibrate and reach your full potential. Join us as we discuss: Opportunities to utilize tech for efficiency (and common misconceptions)What sets successful social selling teams apart from those who won’t make the cutThe future of tech in sales and beyond—tangible outcomes, increased attribution and empowered teams