We’ve all heard that culture eats strategy for breakfast. But how can sales teams nurture a stronger culture among individual sellers? Start with mindset. Changing the way your organization sees its sellers—and the way those sellers see themselves—can unlock impressive sales growth. Our guest Catherine Brown, Founder of ExtraBold Sales, shares how managers can begin shifting away from the stereotype of sales people who push and coerce, and towards a culture that taps into each seller’s ‘why.’ After all, a strong culture is made up of thriving individuals—all of whom aregrowing toward the best version of themselves. In her recent book, How Good Humans Sell, Catherine breaks down the importance of enabling your sellers to develop into their best selves. Our conversation delves into her practical tips for building high performance ,starting at the granular human level. Join us as we discuss: Closing more sales with a simple shift in company mindsetWhy failing to coach your sellers is costing your businessHow to create highly-human interactions in the age of AIThe first steps to becoming an aspirational leader