This week is the start of a brand new series all around Influencer & Affiliate Marketing! We are joined by the legend and Founder of Afluencer, Brett Owens. Brett is an expert in Influencer & Affiliate Marketing and has been working in the space for 10 years now. He and Nick discuss a variety of topics and unpick some of the myths, insights and truths around Influencer Marketing. If you’re looking to increase your brand awareness and website traffic during peak season and beyond, this episode is not to be missed! Key takeaways: 0:00 Introduction 2:24 How Afluencer was created 4:54 The evolution of affiliate marketing 8:16 How to choose and reach out to the right influencer 13:10 How to adjust your strategy with influencers during peak season 18:34 How to work influencer marketing into your channels 24:47 The formula to working out the rate to pay Influencers 28:01 How to avoid paid follower profiles 33:28 How to avoid things going wrong with Influencer Marketing 36:17 The expectation of Influencer Marketing If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners. Book a call with Brett here: afluencer.com/wws Website: https://winningwithshopify.com YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify TikTok: https://www.tiktok.com/@winningwithshopify Support the show