Join us this week as we are joined by Ben Burgess, Founder of Brand and Web Agency, Eleven, working with the likes of CocaCola, BBC, Simba, 3Mobile & many more! Nick and Ben unravel the four-step process of Conversion Rate Optimization, providing practical insights and actionable strategies to boost your website's performance. Discover the art of designing a flexible website that adapts seamlessly to evolving customer needs, and unlock the power of A/B Testing to optimize your online...

This week, Nick delves into the daunting task of selecting the perfect marketing partner, offering expert advice and practical strategies. Join us as Nick shares the intricacies of agency selection, sharing insights on what to look for and how to make informed decisions. If you are struggling to find the right agency for your brand, or feel it’s a daunting task, this is the episode for you! Key takeaways: 0:00 Introduction 2:39 “I Can't Find A Good Agency” 4:02 Finding an agency 10:48 Three...

This week we are doing something a little different! Join us for an exciting online webinar where we'll reveal the secrets to skyrocketing your Shopify store's revenue! Whether you're just starting out or looking to take your business to the next level, this is the event for you. Learn from industry expert Caroline Balinska who has achieved incredible success on Shopify, going from zero to a whopping one million dollars. Discover the proven strategies, tools, and tactics used to achieve this...

In this episode we are joined By Sabir Semerkant who has over 25 YEARS in the e-commerce space. Nick and Sabir discuss why bounce rate is the key KPI in e-commerce, and how to leverage effective marketing tactics to dominate the competitive landscape. Explore the art of pricing, utilizing promo codes effectively, and discover the secrets to engaging top-tier customers through crafting compelling story-based marketing plans that captivate your audience, and much, much more! Key...

Join us this week as we sit down with Jandre De Beer, the CEO of V8 Media, to explore the ever-evolving landscape of email marketing! Discover the secrets to building a thriving business through Facebook advertising and ensuring your Google Ads get the green light. Learn the art of community-building in email marketing and how to harness the synergy between sales and marketing to propel your brand forward like a snowball effect. Jandre takes us inside the elevator to discuss crafting...

In this episode, we are joined by Clayton Bates. Clayton has an inspiring journey from near bankruptcy in his first Shopify business, to Shopify success! We explore the highs and lows of online entrepreneurship, covering topics like overcoming near bankruptcy on Shopify, common business pitfalls, website optimization strategies, Google Ads review, data testing, and future trends like AI in business. Join us as we provide practical advice and valuable insights to help you thrive in the...

Join us this week on Winning With Shopify as we delve into the world of e-commerce with EcomHannah, an entrepreneur who has built her brand across multiple platforms including Shopify and Etsy. Discover Hannah's journey, from starting a YouTube channel to mastering the economics of e-commerce and crafting a SMART USP (Unique Selling Proposition). We'll explore the essential steps for completing sales online, the evolving landscape of PPC marketing, and strategies for gaining a competitive...

Join us in this episode as we explore the fascinating journey of Battlbox with CEO, John Roman. From selling the company in 2021 to buying it back in 2023, John shares the highs and lows. Including having their very own Netflix show, to a nail-biting moment when Facebook Ads were turned off before their biggest ever sales weekend, and saved by a user on Reddit! Discover John's insights on customer interaction, influencer partnerships, marketing strategies, and the importance of...

This week we are joined by Eugene Ravitsky, Founder of Factory Pure.  Eugene has been in the world of e-commerce for a number of years now and shares his insights, experiences and advice on identifying your businesses USP, the ways to communicate with your customers, writing the right content for your business and much more! Key takeaways: 0:00 Introduction 1:43 Welcoming Eugene from Factory Pure 5:58 The business journey 7:08 Drop Shipping: What's the USP? 10:06 How to get out of your...

In this episode Nick is joined by Sean Reyes, the Founder of Shock Surplus - an eight figure business who are killing it on Shopify! Sean shares his journey and insights of how he started selling automotive parts with his step-dad at 7 years-old, to now having built an 8-figure automotive business years later! Key takeaways: 0:00 Introduction 1:52 Interview with Sean from Shock Surplus 6:58 Establishing the customer problem 9:59 The Business of Bundling 14:18 The Evolution of Customer...

Do you ever wonder how often you should be reaching out to your customers, sending them emails, SMS & promotions? Do you want to keep them up to date, but don’t want them to unsubscribe? Well in this episode we discuss how to measure and optimise your customers INTENT and how you can automate the perfect times to engage with customers to maximise revenue! Nick is joined by the Co-Founder & CEO of Omnisend, Rytis Lauris. Rytis is an expert in automating  communication to help you...

This week on the show Nick shares the eight top Shopify Loyalty Programs that are working for Brands on Shopify right now! Nick shares an array of loyalty programs for you to try in your business, from examples working in fashion brands, beauty, and even alcohol brands! If you’re looking for inspiration on how to create loyalty programs that are working, this episode is not to be missed! Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on...

This week on the show, we are joined by loyalty expert, Jason Leader. Jason and Nick discuss the best loyalty strategies for 2024, two things to know before launching a new loyalty program, how to ask customers the right questions, how much to discount, how loyalty programs link with influencer marketing, and much, much more! If you’re looking to build your brands customer loyalty, but unsure where to start, this episode is for you! Want to find out more about LoyaltyLion? They are...

It’s a brand new year and a brand new series all around building customer loyalty! In this episode we are joined by industry expert and #1 Shopify Loyalty Program voted by G2, Fiona Stevens from LoyaltyLion. Fiona is a loyalty marketing expert and in this episode, she shares some crucial insights, tips and knowledge on WHY you need to build customer loyalty in 2024, and HOW you can do it. If you’re looking to grow you business in 2024, this episode is for you! Want to find out more...

For the final episode of the year, we are doing something a little different! This week, Nick is doing a 2023 round up episode, sharing all of his insights from the past 12 months, the biggest things that have worked for brands this year, the biggest lessons learned on Shopify, best practises for the year ahead & what to expect going into 2024! Thank you to everyone that has tuned in this year and for being a part of this incredible community. Want to find out more about Alia? They...

This week we are doing something slightly different - Nick is joined by his colleague, Rob Stanbury, from Spec Digital, as they both host a webinar all about Conversion Rate Optimisation! In this episode Nick and Rob cover how to double your revenue, how to manage a low conversion rate website, the four sections of your e-commerce site, how to get more people to add to your shopping cart, and much, much more. If you are looking to convert more website visitors, this webinar is not to be...

This week we are joined by Justin from Red Beard Creative. Justin is a Shopify and Brand expert expert working in the industry for the past 14 years! In this episode, Nick and Justin discuss brand identity, how to rest if your brand is resonating with your audience, ways to shift excess stock, coupons and discounts and the power of storytelling! Key takeaways: 0:00 Introduction 1:36 Introducing Justin 3:04 Brand Identity 3:53 The Brand Identity for Startups 6:13 How To Test If Your Brand Is...

This week we are joined by the one and only, Tyler Farley from Better Than Belts. Tyler has a really interesting story, starting his business through Kick-starter, raising 64% of our goal in one day, and going from strength to strength ever since. Nick and Tyler discuss how to talk to your customers, how e-commerce companies are using learning videos, how to manage data effectively, how to scale your company & the value of rewarding and incentivising website visitors. If you are...

A question we often get asked on the show is “how can I convert more website visitors?” So, this week is the start of a very exciting brand new series all about Conversion Rate Optimisation!  In this episode we are joined by Cory Gill, the Founder of a Conversion Rate Optimisation platform, Alia. Cory shares his knowledge and wisdom in CRO and how you can turn more website visitors into customers! Key takeaways: 0:00 Introduction 1:26 How good is your Conversion Rate? 2:08 About...

In this episode we are joined by the incredibly knowledgeable, humble and all-round great guy, Michal Tomas, AKA London Viewpoints. Nick and Michal discuss How To Build a Campaign With a Brand, How To Work With Content Creators, Creating agreements with Content Creators/Influencers, The Art of Content Development, and much more! Key takeaways: 0:00 Introduction 1:24 Influencer Marketing With London Filmmaker, Michael Thomas 4:15 Why a lot of content creators don’t like the term...

Have you wanted to work with Influencers but afraid of the pit falls and challenges you may face working with them? How can you create long term relationships with influencers & content creators? Do they work? How can measure if it’s working? These are all questions that we cover in this week’s episode with our very special guest, Rebecca Martin, CEO at Conscious Skincare! Rebecca started a Conscious Skincare brand in 2010 and has gone from strength to strength ever since. She shares...

This week we are talking to Content Creator and Influencer, Rachael Levine from Tripping Millennial. Rachael & Nick discuss how to start a business on Youtube, How To Work With Influencers, How long you should be working with Influencer’s for, how to get more out of working with content creators and much, much more! If you’re curious to know the do’s and don’t of working with Influencers, this one is for you! Key takeaways: 0:00 Introduction 1:46 Rachael on Tripping Millennial 2:14...

This week is the start of a brand new series all around Influencer & Affiliate Marketing! We are joined by the legend and Founder of Afluencer, Brett Owens. Brett is an expert in Influencer & Affiliate Marketing and has been working in the space for 10 years now. He and Nick discuss a variety of topics and unpick some of the myths, insights and truths around Influencer Marketing. If you’re looking to increase your brand awareness and website traffic during peak season and beyond,...

If you are looking to create an email marketing strategy that works and learn how to develop your brand’s tone of voice, this episode is not to be missed! In this episode we are joined by Clay Imports, who offer an authentic selection of handcrafted tiles and home goods consisting of high-quality materials and sustainable designs. The CEO, Nick, and Head of Growth & Marketing, Jeanne, join us to share their expertise in building and scaling a show stopping brand. We discuss; sourcing...