In this episode, we are joined by Clayton Bates. Clayton has an inspiring journey from near bankruptcy in his first Shopify business, to Shopify success! We explore the highs and lows of online entrepreneurship, covering topics like overcoming near bankruptcy on Shopify, common business pitfalls, website optimization strategies, Google Ads review, data testing, and future trends like AI in business. Join us as we provide practical advice and valuable insights to help you thrive in the competitive world of e-commerce. Whether you're a seasoned entrepreneur or just starting out, "E-Commerce Insights" has something valuable to offer. Tune in and elevate your online ventures. Key takeaways: 0:00 Introduction 2:04 About today’s guest 2:47 How I nearly went bankrupt on Shopify 10:59 What are some of the common things that businesses need to improve on 13:20 How To Build a Website With a Product-Led Home page 19:51 Google Ad Review: Product Information Pages 27:16 Testing on Google Adwords 28:32 Testing a website's data 30:33 How to Manage Your Business on Hotjar 35:39 How to Optimize for Mobile 41:58 Are You Ready for the Future of Shopify? 43:26 AI and the future of business 45:50 How to reach out to Clayton Bates Clayton Bates: https://www.inspiresmallbusiness.com/ Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show