Have you wanted to work with Influencers but afraid of the pit falls and challenges you may face working with them? How can you create long term relationships with influencers & content creators? Do they work? How can measure if it’s working? These are all questions that we cover in this week’s episode with our very special guest, Rebecca Martin, CEO at Conscious Skincare! Rebecca started a Conscious Skincare brand in 2010 and has gone from strength to strength ever since. She shares her insights, stories and how you can work with Influencers effectively within your business. Key takeaways: 0:00 Introduction 1:46 Influencer Marketing Webinar 2:36 About Rebecca & Conscious Skincare 7:07 Teeth Cleansing Made by a Single Person 9:30 What Would You Wish You Had Said To Your Past Self? 9:59 Self-Limiting Beliefs 12:20 Feast and Famine in the Marketing Industry 12:54 How seasonal are your products? 15:31 Exploring Subscriptions and Refill Systems 19:09 Working with Influencers 26:20 The Real Problems With Working With Influencers 28:23 When to Scale a Business? 30:49 What's The Difference Between Influencers and Content Creators? 34:40 How to Work Long Term With Influencers 41:47 What Success Looks Like When Working With Influencers Conscious Skincare - https://conscious-skincare.com If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners. Book a call with Brett here: https://afluencer.com/wws/ Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show