This week on the show, we are joined by loyalty expert, Jason Leader. Jason and Nick discuss the best loyalty strategies for 2024, two things to know before launching a new loyalty program, how to ask customers the right questions, how much to discount, how loyalty programs link with influencer marketing, and much, much more! If you’re looking to build your brands customer loyalty, but unsure where to start, this episode is for you! Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win Key takeaways: 0:00 Introduction 1:54 About this episode 4:17 Two Things to Know Before Launching a New Loyalty Program 7:02 The things to avoid when launching a loyalty program 10:50 How To Ask Customers the Right Questions 15:13 Loyalty Programs that are working well 22:21 How to Manage the Sales Cycle 26:17 Acquisition Cost of a New Customer 27:11 How much can you discount? 31:06 The Key to Loyalty Email Segmentation 36:46 How Loyalty Programs Link With Influencer Marketing 38:00 The best loyalty strategies for 2024 Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show