In this episode Nick is joined by Sean Reyes, the Founder of Shock Surplus - an eight figure business who are killing it on Shopify! Sean shares his journey and insights of how he started selling automotive parts with his step-dad at 7 years-old, to now having built an 8-figure automotive business years later! Key takeaways: 0:00 Introduction 1:52 Interview with Sean from Shock Surplus 6:58 Establishing the customer problem 9:59 The Business of Bundling 14:18 The Evolution of Customer Knowledge 19:17 8 myths of SEO 21:57 How Do You Identify Your Customers? 25:18 Travel Marketing: The Outdoor Life 27:59 How to Scale your Business on Shopify 35:00 The Right Place, Right Time 40:33 How to Start a Sales Journey with Email 46:28 How to Win Back Customers From January 50:58 On Contribution & The Future of Email 57:04 The Evolution of Instagram & TikTok Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show