Join us this week on Winning With Shopify as we delve into the world of e-commerce with EcomHannah, an entrepreneur who has built her brand across multiple platforms including Shopify and Etsy. Discover Hannah's journey, from starting a YouTube channel to mastering the economics of e-commerce and crafting a SMART USP (Unique Selling Proposition). We'll explore the essential steps for completing sales online, the evolving landscape of PPC marketing, and strategies for gaining a competitive advantage. Whether you're just starting out or looking to elevate your e-commerce game, this episode offers valuable tips and tricks for success in the digital marketplace! Key takeaways: 0:00 Introduction 1:37 About today’s episode 2:07 Hannah’s Journey: Building a Brand on Shopify, Etsy and More 7:03 What Led Hannah to Start a YouTube Channel 10:33 Economics and the Future Of Ecommerce 14:59 What's Your SMART USP? 18:27 The 3 Step Process for Completing Sales on e-commerce 23:57 PPC Marketing: The Process of Change 25:54 Have You Got A Competitive Advantage? 28:46 How To Integrate Your Social Media Channels 32:15 How To Build a Monthly Business on Shopify 34:54 Ask The Influencers: Working With Consumers 35:32 How Do You Convert Influencers' Activity Into Revenue? 41:52 How to get your influencer to endorse your stuff 44:37 Thank you for watching EcomHannah: https://www.youtube.com/@EcomHannah Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show