This week we are joined by Justin from Red Beard Creative. Justin is a Shopify and Brand expert expert working in the industry for the past 14 years! In this episode, Nick and Justin discuss brand identity, how to rest if your brand is resonating with your audience, ways to shift excess stock, coupons and discounts and the power of storytelling! Key takeaways: 0:00 Introduction 1:36 Introducing Justin 3:04 Brand Identity 3:53 The Brand Identity for Startups 6:13 How To Test If Your Brand Is Resonating With Your Audience 12:56 Other Ways to Shift Excess Stock 18:43 Black Friday: More exclusive than ever 20:11 The Dopamine Effect 27:15 How Alia Is Helping Your Business 30:04 Supermarket coupons and discounts 32:48 Learning & Contributing to Alia 36:52 How to Get the Most Out of Google Analytics? 39:32 The Story of Alia Red Beard Creative - www.redbeard-creative.com Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation. Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show