Will Humphrey, aka Will on a Whim, grew up in foster care where none of his foster parents knew how to care for his natural hair. So he’s on a mission to change that for the next generation, creating funny, lively hair content on Youtube and Tiktok. And he’s really good at it - to quote one of our guests from this episode, Will’s content is “fire.” But his website, where he sells the merch to fund this mission, is a different story. Or, rather, it doesn’t tell much of a story at all. It’s functional but sparse, and doesn’t properly represent Will’s brand, energy, or purpose. So the challenge today is to help Will see a new vision for his website - and then build it himself.