Jon’s business, Plant Man P, is a melding of his two passions: streetwear and houseplants. It’s a unique combination, but it means that Jon’s audience is fractured: the houseplant crowd don’t resonate as much with his streetwear posts, and vice versa. As a result, Jon is stumbling through efforts to design great content. Should he try to please everyone, all the time? Or can we help him find a design strategy to hone in on his target audience?