Which digital product is right for your business right now: an online course or a membership? Both have the potential to multiply your revenue as a creator or entrepreneur. And since I don’t believe that business is one-size-fits-all, I’m excited to share the opportunities and challenges for membership sites vs. online courses to help you decide which one is right for you right now. Today's guest is Manu Muraro (Your Social Team). Manu helps ethical brands with a sense of humor grow...

What's the best way to market and sell your online course or membership? That's the core question we're out to answer in today's episode by comparing two fundamentally different strategies: the live launch model vs. the evergreen model. Whether you’re a current or aspiring membership or course creator, special guests Mike & Callie (Membership Geeks) are here to help us answer these key questions: When is the right time to use a live launch model vs. the evergreen model?If your product is...

Which website builder is right for you? At a certain point, every business will need a website. But depending on what you sell, the design you're looking for, and how tech-savvy you feel, you may be wondering which platform is your best choice. The truth is that Squarespace and WordPress are more fundamentally different than you might realize. And that's why today, I've invited Chelsea Pimienta (23 & 9 Creative) and Davey Jones (Davey & Krista) to address these key questions: How do...

Which side of the microphone is right for you? There are unique benefits to being a podcast host compared to being a podcast guest, and today, join host Melissa Guller and guest experts Mai-Kee Tsang and Sarah Penner (Podcast Collab Club) to learn how podcasts and aligned partnerships can amplify your business. We'll also teach you how to create a strong pitch that stands out, whether you're pitching hosts or guests. Mentioned in this episode: Melissa's Free Podcast Launch Masterclass:...

Which strategy is right for your online business in 2022? Join host Melissa Guller and guest experts Shannon McKinstrie (Boutique Social) and Samantha Vlasceanu (The Tiktok Coach), to compare TikTok and Instagram algorithms, content strategies, and monetization opportunities. And by the end of this episode, you'll be able to describe the core differences between the apps and decide if TikTok or Instagram (or both) are the right fit for you in 2022. Bonus Video: 10 Ways to Earn Money on...

Guess who's back (back back) with a brand new podcast season. In this special bonus episode, I'll offer a sneak peek behind-the-scenes into my big picture plans for 2022, including what's in store for the new season of The Wit & Wire Podcast (coming Jan '22). References: Join the waitlist for the new Course Creation program: witandwire.com/coursesJoin the Podcast Launch Accelerator program: witandwire.com/acceleratorFree masterclass, How to Launch a Podcast in 2022:...

Join me for a behind-the-scenes look at the strategies I used to double my downloads (listens) this season compared to season one. In addition to sharing transparent numbers and stats, I'll share what worked, what didn't work, and a few announcements about the future of my business. **Thinking about starting a podcast? Join our new free masterclass, How to Launch a Podcast in 60 Days Without Feeling Overwhelmed, at witandwire.com/register**

Loyal listeners are the heart of any great podcast, so it’s worth asking ourselves, how can we find not just more listeners, but great listeners? And how do strangers on the internet become our biggest cheerleaders and ambassadors over time? It’s such an important question to ask, so today, I invited customer journey designer Desola Davis to join me as we unpack the best ways to nurture leads, build relationships, and give our people exactly what they need at exactly the right time. Not only...

That's why today, I'm here with Wit & Wire podcaster Jacqueline Aenlle (From Urban to Ag) to talk about streamlining your podcast production processes, how to know which marketing efforts are really working, and how to decide what NOT to do. For links to all the productivity tools mentioned in today's episode, visit the complete show notes at witandwire.com/38. >> To register for the new free masterclass, "How to launch a podcast in 60 days (without feeling overwhelmed)," visit...

Today I’m excited to switch gears and talk about why podcast hosts can benefit from being guests on other podcasts. If even hearing that sentence gives you a bit of imposter syndrome, and you aren’t sure if you have enough expertise or experience to be a guest, my friend Christina Lenkowski is here to address why being a podcast guest is fundamentally different than social media or paid advertising. She'll also cover some of the most common mistakes people make when it comes to pitching...

Even with a small starting audience and no sponsorship, podcasting is a powerful channel to generate revenue for your business if you know how to turn your show into an optimized conversion funnel for your business. Today, I'll teach you how it's done by introducing you to a Podcast Launch Accelerator alumnae, Kavita Melwani (host of The Enlightened Heart podcast). *Special Promo* - Join me for a new, free masterclass called, "How to Launch a Podcast Without Feeling Overwhelmed." I'll teach...

Have you ever attended a virtual summit? They’re not a new concept, but ever since the start of the 2020 pandemic, these online conferences have become more popular than ever. But whether you’ve signed up for a summit or not, today I’m here with guest Jenny Suneson to ask the question, “How can hosting or speaking at a virtual summit help you grow your podcast?” By the end of this episode, you’ll learn how to become a summit speaker, who should consider hosting a summit, and how being...

Wow, what a week. Since Apple's Spring Loaded event on April 21, there have been a record number of major updates from the biggest names in podcasting. (Apple, Spotify, and....Facebook?) Specifically, the launch of Apple Paid Subscriptions is a pivotal moment in podcasting, and both Facebook and Spotify have already responded with big new feature announcements of their own. So today, my goal is to share the most critical updates to help you understand how this will affect you as a current...

Do you dream about writing a book someday? Or do you already have a book, and you hope your podcast can help you reach a wider audience? Even if you aren’t thinking of writing your own book, there are a lot of book publishing strategies that podcasters should consider borrowing. So throughout this episode, I think you’ll learn a lot of really useful tips from guest Jessi Beyer to help you craft new podcast episodes, outline your book based on episode insights, and learn Jessi's "3x3x3"...

Apple recently announced that there are 2 million active podcasts listed in their app. This is particularly shocking after just last year (April 2020), the number hit 1 million. So how many of those podcasts are actually "active?" (Hint: it's not all 2 mil.) In this Q1 industry update, join me (Melissa Guller) as I share the biggest updates from Apple, Spotify, Anchor, and Google over the last quarter.

Instagram is a key social media channel for many podcast hosts. But is your strategy making an impact, or just costing you time and energy? In this episode, I’m joined by Instagram Sales Strategies Kara Cahill to talk about maximizing your efforts on Instagram without getting totally bogged down posting every day. Because - spoiler alert - neither of us believes you have to post daily to get the most out of Instagram. And we’re here to help you stay engaged without burning out.

I invited Clubhouse pro and fellow podcast host Laura Bauder (Profit From Podcasting) to join me in a test recording room on Clubhouse. This episode contains excerpts from that conversation, where we talk about what you can and can't do, and what we're hoping to see from Clubhouse to make this a legitimate option for podcast hosts.

Brandy currently releases a weekly 40-minute episode, but she's thinking about adding shorter mini episodes to hook more listeners. Is this an effective way to build your audience or your community? Or it just yet another thing that takes too much time?

In this minisode, I explain why I'm switching to biweekly releases, and if you might want to try it, too. I'm also looking for feedback. What would you love to see coming up on the podcast? Cast your vote at witandwire.com/listeners.

Do you use email marketing for your podcast? If not, today’s guest Kate Doster and I are here to explain why email marketing is still one of the top ways to build your audience, and why it’s just as important to encourage people to subscribe to you via email rather than only subscribing in Apple or their favorite podcast app.

Clubhouse is the hottest new social media platform, and since it’s audio-only, a lot of people are comparing it to podcasting. With that in mind, I want to address the big question: will Clubhouse kill podcasting? Today, I’ll share my first impression of Clubhouse, what the app can do and what it can’t, and which podcasts I think are at the biggest risk of going extinct. I’ll also share four strategies that podcasters can use to make the most out of Clubhouse, plus one strategy I wouldn’t...

Today I’m here with podcast host Sarah Martin. She’s tried all kinds of growth strategies to promote her podcast, but it’s been hard to figure out which are working. So in this episode, Sarah and I talk about YouTube collaborations, interview swaps, promo swaps, and more. They have slightly different pros and cons, so you might prefer one strategy over another. But more importantly, we talk about how to measure your growth efforts, and Sarah walks away with multiple new strategies to try...

“How can I find more listeners for my podcast?” It’s a big question, and in this episode, experienced podcast host Miriam Schulman (The Inspiration Place) shares five of the top growth strategies she’s used to build her niche podcast (in Visual Arts) to 2,000+ downloads per episode. We cover everything from guest relationships through Facebook pixels, and my hope is that each of you can walk away with at least one new strategy to try for your show. (Even if you haven’t launched yet.)

New podcaster Amora Brown asks for tips and best practices to interview remote guests for her podcast. She asks about preparing the interview, remote recording software, and my favorite editing tools. We cover: The importance of multitrack recording My favorite (free!) remote recording tool, and why it’s better than Zoom How to ask open-ended questions to get the most out of your guests Which tools I recommend for beginners trying to start editing their own podcasts Which filler words to cut...