The commercial that changed advertising: 1984
Listen now
Description
Forty years ago, a Hollywood director, some tech revolutionaries and a group of London skinheads created a commercial that would rock the advertising world. Based on George Orwell’s dystopic novel ‘1984’, and launched in the same year, the ad was like nothing that had been seen before. But its road to being shown was rocky, and the beleaguered advert almost never made it air. Mike Murray was Apple marketing manager at the time, he speaks to Molly Pipe. (Photo: Steve Jobs in a room of computers in 1984. Credit: Michael L Abramson/Getty Images)
More Episodes
Published 10/02/24
In 1988, Jorge Gonzalez was a basketball star in Argentina and became the first athlete from this country drafted by an NBA team, the Atlanta Hawks. He was over 2.5m tall due to gigantism, which led to big day-to-day challenges like finding shoes his size. But it also gave him great...
Published 09/06/24
On 13 April 1970, a Moon mission almost ended in tragedy, after an explosion on board the spaceship. Fred Haise was one of the Apollo 13 astronauts. In 2010, he spoke to Richard Howells about how they managed to get back to Earth against the odds. Eye-witness accounts brought to life by archive....
Published 09/05/24