Is it better to set a goal to achieve something or to avoid something? Exactly how detrimental is it to have people around you who don't support your goals? Are big, hairy, audacious goals (BHAG) better to set, or are specific, measurable, achievable, relevant, and time-bound (SMART) goals better? The content out there on goal-setting and motivation is conflicting. It can be hard to sift through what is important and what will actually work. Today, we're talking to a true expert - a pioneer - in the field of human motivation and achievement. Today, we're speaking with Dr. Ayelet Fishbach. Dr. Fishbach is a Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business and the author of "GET IT DONE: Surprising Lessons from the Science of Motivation." She is the past president of the Society for the Study of Motivation and the International Social Cognition Network and is an expert on motivation and decision making. During our interview we dive into the nitty-gritty of setting and achieving goals. As a bonus, we talk about what all of this means for motivating teams and employees in our current, virtual / hybrid professional landscape. Today we're featuring a true pioneer in a foundational area of research. I know you'll get so much out of hearing from Dr. Ayelet Fishbach! Additional Resources: Listen to a recent episode about how to have better habits in 2022Words matter! Here are some ways to support your achievement using language. Check out Dr. Fishbach's website, course, and book Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy