After a career 13 years in the making, Mari (pronounced Mary) Amor is finally stepping into her true name. On this episode, we talk to Mari about her decision, the steps taken for this evolution, and what she’s looking forward to on her journey and the industry as a whole. About Mari: Mari (pronounced Mary, spelled with an i) is a people oriented commercial photographer and director of photography with a big heart. While she calls Nashville, Tennessee home, she has told stories for an...

Dennis Welsh is a commercial photographer and director, working with clients to help share their brand stories through authentic stills and motion. On this episode Dennis talks about starting 2024 with a personal project, what past projects have taught him, and how his experiences on them have shaped his commercial work.    About Dennis: Dennis Welsh has been a commercial photographer and director since 1990 working with clients to help share their brand stories through authentic stills...

Mike Popowski is CEO at Atlanta based agency Dagger and has led them from a three-person shop to a 2020 Ad Age Small Agency of the Year winner and one of Adweek’s Top 100 Fastest-Growing Agencies consecutively (2019, 2020, & 2021) in under five years.  On this episode, Mike and I chat about Dagger’s start, what advertising opportunity the city of Atlanta holds, and how innovation is driving Dagger in 2024.   Mike Popowski, CEO | Mike drives Dagger’s vision, culture, and growth. A...

Rise Against Suicide is a nonprofit whose mission is to help young people at risk of suicide by removing the financial and social barriers to treatment.   Their first awarness campaign launched last week, helmed by board member and ECD/Partner at TDA_Boulder, Jonathan Schoenberg.   On This episode, Jonathan talks to us about Rise, his personal connection to this non profit, and how the campaign came together.   Check out AdAge's latest write up on the campaign.  

Internationally recognized advertising photographer and director Dennis Murphy has shot on four continents for clients including Ducati, American Airlines and the Dallas Cowboys. On this episode we talk about his new adventure, his non-profit My Hand My Cause, Inc., a fundraising initiative that uses the power of celebrity, along with fine art photography, to raise money for existing charities.  View Dennis Murphy's portfolio here. Learn more about My Hand My Cause, Inc. here.

Felipe Simi is founder, CEO and Creative Chairman at SOKO, a 7-year-old independent agency in Brazil. Earlier this year SOKO made headlines when they partnered with Heinz Brazil to release the country's first safe red tattoo ink. I sat down with Felipe to talk about why he started SOKO, what it's like working with global brands, hiring international talent, and how diversity and inclusion truly permeates his agency.   To find out more about SOKO visit soko.cx both online and on...

Brian Carlson is photographer and filmmaker with over a decade of experience and a passion for storytelling. On this episode, Brian talks about his time in Africa and how it's shaped him both professionally and personally, as well as his fascination of subcultures which has led him from carnivals to lawnmower racing. View Brian's work here. About Brian: I'm a photographer and filmmaker with a passion for storytelling, it's that simple. With over a decade of experience, I bring a warm and...

In 2023, Goodby Silverstein & Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John. On this episode, I sat down with GS&P’s Chief Creative Officer and Partner, Margaret Johnson, to talk all things Super Bowl. It’s a behind the scenes into what it takes to get from concept to the big game, and beyond. About Margaret Johnson: Margaret is a 25-year veteran of GS&P and leads the agency’s Creative department, a position she assumed in...

As a Chicago-based photographer and filmmaker, Alex Garcia excels in crafting storytelling moments for brands and organizations that are both candid and intimate. On this episode, Alex talks about his process of connecting with his subjects and his mission to be a bridge connecting communities in both his personal and professional work.    About Alex Garcia:   As a Midwest/Chicago-based photographer and filmmaker, Alex Garcia is steeped in the art of crafting "real people" storytelling...

On this episode, Photographer/Director John Fedele talks to us about pivoting from Art Director to Commercial Photographer, his new work with Staples, his new rep, and looking ahead at the advertising landscape.   About John Fedele:   "I'm a photographer & director based in the Midwest shooting still and motion lifestyle imagery anywhere my projects take me. My work focuses on the ordinary moments in life and elevates them into something soulful with a modern twist. I bring a...

  On this episode, commercial food and beverage photographer/director Felicia Perretti talks about some of her projects, from Dominos in Abu Dhabi to aluminum foil in her own kitchen, and how she uses linkedin, promo pieces, and photo contests all as part of her marketing strategy.    About Felicia: Felicia Perretti is a commercial food and beverage photographer and director based in New York City. She works nationally with food and beverage clients in advertising, packaging,...

On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production." In part 2, Tasha talks about the search for diverse talent, what’s ahead for Martin, how commercial artists can embrace the “beyond the reel” mentality, and leaning into risk. ...

On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from underrepresented groups with regards to gender, race, ethnicity, ability and LGBTQI+ for all video content production." In this part 1, Tasha talks about how the Initiative came about, striving to, “see beyond the reel,” and the fine line between ticking boxes and true accountability.   About Tasha...

In this extended episode, we wrap up our 2022 standing out in a saturated market panel. Workbook’s Heidi Goverman ends on the subjects of social media and portfolio reviews with Senior Art Dir Jason Gan, CD Jana Jarosz, and EP Dir. of Production Michael Kaminski.  About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an Art Director...

We’re back with another installment of Standing Out in a Saturated Market 2022.   On this episode, Workbook’s Heidi Goverman talks digital and print promo pieces with Senior Art Director Jason Gan, Creative Director Jana Jarosz, and EP Dir of Production Michael Kaminsky. About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as an intern while still in school at space150, Mistress, WFT Creative and The Fantastical. After graduating he quickly moved into an...

Back in October, Workbook SVP Heidi Goverman hosted a panel with APA New York to ask Creatives: How can commercial artists stand out to creative buyers to get work seen, recognized and ultimately get hired in 2022?  In first part, Heidi talks website dos and don'ts with panelists Jason Gan (SAD, Droga 5) Jana Jarosz (CD, FCB Health), and Michael Kaminski (EP, Dir. of Production, JUICE Pharma Worldwide).  About the Panelists: Jason Gan is a 2021 Adweek Creative 100. He started his career as...

On this episode, Jonathan talks about his transition into illustration, advice he has for fellow illustrators in working with creative directors, having been one, and what’s ahead for him in his career.

Jonathan Rice is a poster artist, illustrator and designer. Jonathan has years of experience working for some of the country’s largest agencies and brands like Y&R, Tracy Locke, Pepsi, and P&G. But Jonathan’s heart was always drawn to making great, visually interesting Illustrations, art and design that everyone can appreciate and love. On this episode we talk about Jonathan’s career of many hats, how he’s gotten back to illustration, and his advice to other who think it’s too late...

On this episode, Stephen finishes discussing the Nick Cave: Forothermore exhibit at MCA Chicago, then shifts gears to discuss the reimagined Who's Hungry Magazine, his new project Images for Artisans, and more.  About Stephen: Stephen Hamilton is a food and beverage director and photographer whose work has appeared almost everywhere you see images of food—on television, in national magazines and cookbooks, on packaging, and across seven seasons of Bravo TV’s Top Chef (as well as appearing...

On this Episode, we talk with food photographer and director Stephen Hamilton about how he got into food photography, his thoughts on having a "distinct point of view" in you work, and how he became a part of the Nick Cave: Forothermore exhibit at the MCA Chicago. About Stephen: Stephen Hamilton is a food and beverage director and photographer whose work has appeared almost everywhere you see images of food—on television, in national magazines and cookbooks, on packaging, and across seven...

VSA Partners' Chief Marketing Officer Sarah Lent and Chief Creative Officer Curt Schreiber talk about NFTs and the Metaverse, how Artists can start preparing for work in this brave new world, and the resilience of the advertising community in the face of change.   For more information on Sarah and Curt, visit Vsapartners.com,  vsa-partners on Linkedin, and @vsapartners on Instagram.

We’re back on the subject of NFTs, this time with VSA Partners Chief Marketing Officer Sarah Lent and Chief Creative Officer Curt Schreiber.  On this episode, Sarah and Curt discuss the creative origins of NFTs, how VSA Partners is creating opportunities out of this new technology, and how artists (and really anyone) can start taking advantage of this new frontier.  About this episode's guests:  Sarah Lent (Chief Marketing Officer) leads growth efforts across VSA, including business...

On this episode I’m joined by Artists Agents Tim Mendola of Mendola Artists and Jodie Hein of Rapp|Art to talk about Animation and Illustration in 2022. Tim and Jodie talk about how they take on illustration and animation artist promotion in 2022, what artists can themselves to stand out, and what trends advertising and editorial work has in store down the road.