MCDONALD’S AND BEYOND MEAT SIGN 3-YEAR DEAL TO LAUNCH PLANT-BASED OPTIONS
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Today, vegan brand Beyond Meat announced that it has entered into a three-year global strategic partnership with fast-food chain McDonald’s. Through the partnership, Beyond Meat will help McDonald’s develop new plant-based menu options through its newly announced McPlant platform. “Our new McPlant platform is all about giving customers more choices when they visit McDonald’s,” Francesca DeBiase, McDonald’s Executive Vice President and Chief Supply Chain Officer, said. “We’re excited to work with Beyond Meat to drive innovation in this space, and entering into this strategic agreement is an important step on our journey to bring delicious, high quality, plant-based menu items to our customers.”
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