☁️ MY LINKS: Join the Keep Showing Up Club (Free Community + Workshops!) Get a FREE copy tip every week! Copy Services Courses Instagram TikTok

Answering your questions based on the Q+A box I put up on Instagram in Jan 2023.  So, of if you've ever wondered how I… ✨ Handle boundaries in friendship ✨ Market on platforms other than Instagram ✨ Cope with clients not booking with me Tune in! 🤎 ☁️ MY LINKS: Join the Keep Showing Up Club (Free Community + Workshops!) Get a FREE copy tip every week! Copy Services Courses Instagram TikTok

Have you been hearing the buzz about ‘waitlists’ but aren’t sure: - what a waitlist is? - how it could benefit your next launch? - or how to start one? In this episode, I help you answer each one of those questions so you can use a waitlist to collect warm leads for your offer, boost your confidence, AND increase your sales! 📣 DON'T FORGET: Check out the Launch Copy 101 course Save 50% on Flodesk with code KARSEN50 ☁️ MY LINKS: Join the Keep Showing Up Club (Free Community +...

If you want to find a way to support your sales efforts and add more money to your yearly revenue an email list is the way to go. In this episode, I'm breaking down four of the most common ways to monetize your email list in 2023. 📣 DON'T FORGET: Check out the Email Marketing 101 course Save 50% on Flodesk with code KARSEN50 ☁️ MY LINKS: Join the Keep Showing Up Club (Free Community + Workshops!) Get a FREE copy tip every week! Copy Services Courses Instagram TikTok

Most people fail at email marketing because they’ve been told that starting and growing their list is the most important step to take. And while this is an important and necessary step to take, there are 3 things to do before you start your list that will keep you from collecting subscribers and ghosting them because you have no clue what to do next. Tune in now!✨ 📣 DON'T FORGET: Register for the Email Marketing Workshop ☁️ MY LINKS: Join the Keep Showing Up Club (Free Community +...

Did you know that your dream customers and clients are motivated to purchase based on different testimonials? While some might love a good transformation or numbers-based results, some just want to know that you’re a good/ethical educator or service provider, and some…want both. In this episode, I teach you how to avoid watering down your website and sales pages with the same testimonials so you can connect with more dream clients and customers. You also get access to a FREE LESSON from my...

If you’ve ever wondered… What to include in your marketing emails… How often should you be sending them… And (my personal fave), how much do your subject lines *actually* matter…Then this episode is for you! Tune in as I give super helpful tips on email best practices, my advice and answers regarding these Qs, and more in an easy-to-understand way. See ya there!✨ 📣 DON'T FORGET: Register for the Email Marketing Workshop ☁️ MY LINKS: Get a FREE copy tip every week! Copy...

Get inspired to dream up the life you want to experience in 2023 and set business goals to help you live that life in this episode. While I’m no goal-setting expert and don’t claim to be, I’m sharing my big and small dreams for 2023 and how I plan on practically achieving them through my signature offers and marketing strategy.  See ya there! ✨ 📣 DON'T FORGET: Register for the Email Marketing Workshop 📋 EPISODE RESOURCES: The Dream it. Do it. Workshop ☁️ MY LINKS: Get a FREE copy tip...

You're in for an eye-opening, inspiring conversation with today's guest, Sara Turner. Sara is a Trauma Informed Leadership Coach and is the co-creator of The Leadership Designs: a trauma-informed leadership framework intersecting childhood trauma and identity.  Sara works in the online space supporting entrepreneurs in leading themselves in a way that makes sense for them and their teams/folks they work with. In addition, she is a DEI consultant who works with higher educational...

I left a sales page the other day because it had no clear flow. Not because I wasn’t interested in the product. Not because the words on the page weren’t good. I left because it was chaotic, and I couldn’t tell what to read in order to get the information I needed to decide whether I wanted the offer. That person lost a 4-figure sale that day. That sale was me, lol. Listen, I’m not trying to be harsh or bash this entrepreneur who I’ll obviously protect and keep anonymous. (Honestly, I would...

There’s nothing better than having a super solid launch plan. As someone who’s been a part of dozenssss of launches, it can take a lot of trial and error to find a plan or process that works for you. In today’s episode, I’m sharing how I prep for a lunch as a professional copywriter. Tune in to learn 5 steps I follow in just about every launch for myself and my clients so you can put new offers out into the world and make some extra cash without getting lost in the process. Listen now...

From the Head of Graphic Design to going starting her own design business, today’s guest is none other than our brilliant designer, Kelly Etz. Join us in today’s episode as she uncovers her story and answers qs’ like: 01. How to know where you’re ready to transition from full-time to freelance? 02. What are some of the most challenging and rewarding things you’ve experienced in business so far? 03. How has community played a role in your business journey?  Kelly is truly one of a kind,...

If you were to ask me for one of my best tips to grow your email list, I’d say to start with your website. You’d be SURPRISED how many people I meet who are eager to build their list but don’t have a solid opt-in form on their site. You know…the thing that you’re constantly driving traffic back to. And, listen, it happens. But, tbh, growing your list by making simple tweaks to your website is easier than you think, and you can likely do it yourself. In this episode, you’ll learn: 💌 which...

After working with a handful of clients that had NEVER outsourced such a major part of their marketing to someone else before… I thought it might be helpful to give you a little run down of what to prep beforehand to help you: ✨ experience a smoother, stress-free outsourcing process ✨ get more out of your investment And, most importantly, avoid… 👎 a clunky, time-consuming work relationship 👎 extending deadlines and setting your launch back weeks, if not months   I also included a FREE...

Now that I feel like I’m out of the weeds of putting my business together and in the thick of running it semi-smoothly, I think one of my favorite pieces of content to create for others is things I’ve learned along the way. If I can in any way possible reach back and help you skip some steps or avoid annoying little mistakes I made that, looking back, could have been preventable if I just would’ve known, I’m all for it. So, in episode 024, I’m sharing 3 things I’ve learned in my last year of...

When it comes to growing your email list you might have noticed that there are periods of highs and lows. Maybe you create a freebie or waitlist that inspires a burst of growth — followed by a lull once the hype has worn off and begin to wonder... “Crap, do I have to keep pumping out free resources in order to gain email list growth traction?”  My, personal, advice and take is – no, you don’t. While I think it’s important to market your email list on your most frequently used social media...

When I first stepped into the world of copywriting back in 2018, ethical copywriting wasn’t really a "thing" in the online space I was operating in.  Even though I wasn’t educated on the topic, what I did know, or feel, was that the “bro marketing” way of copywriting that I was being trained in felt uncomfortable and slightly wrong at times. The whole “paint a picture of people’s problems” and then “twist the knife even further” to really sell them did not align with my empathetic,...

Interested in becoming a full-time copywriter but aren't sure how to structure your offers so you can make the big move from side-hustle to freelancer? After connecting with amazing, aspiring copywriters in the last year via IG + my email list — I've learned that's one of the most common situations people have a hard time navigating. And while I'm confident you could find your own way — I just so happen to record an entire episode on: One Way You Can Become a Full-Time Copywriter. What I...

Yeesh — sales pages, am I right? You either love writing them or you'd rather watch paint dry. Either way, if you're a business owner who has ever wanted to launch a course, program, or stand-alone offer of any kind then you might find yourself in need of one. And contrary to popular belief, I don't think you have to be a copywriter to write a great sales page.  However, I do believe having a * P L A N * makes writing them a heck of a lot easier. In today's episode, I'm happily sharing my...

Does writing and sending emails to your list feel a bit intimidating and out of your comfort zone? Valid. Today's podcast episode covers the top 03 email essentials I recommend including in every email so you: don't miss any essential, performance-boosting elementsimprove your email-writing skillsfeel super confident as you hit ‘send’!Happy listening 🎧  ✨  Links mentioned in today's episode: 01. FREE WORKSHOP: CREATE AN EMAIL MARKETING GAME PLAN (that Works for Your Brand) 02. Send it! 5...

If you're ~ itching ~ to organize the backend of your business but feel a little overwhelmed by all the options — today's podcast episode is just for you 🤍 While I'm no systems specialist, I am a business owner with a bunch of moving pieces who had to find the right tech tools to support me so I didn't lose my mind. In this episode, I cover: 01. Asana + HoneyBook 02. Why I chose them 03. How I use them to support my biz I know not everyone's business or preferences are the same, but my hope...

If keeping up with your email list feels super important but you'd literally rather watch paint dry than come up with fresh content ideas for yet ~another~ marketing platform... YOU'RE GOING TO LOVE THIS EPISODE, OK?! In 30 minutes, I walk you through the same process I use with my students and clients so you can use your already created content for your email list. Happy listening! ✨ Links mentioned in today's episode: 01. FREE VIDEO LESSON: How to Repurpose Content to Your Email...

You might think of a client intake form as just another business formality for acquiring information about an interested client.  *YaWn* (at least that's what I used to think of them.) But after running a business for the last four-ish years, I’ve learned that your intake is WAY more than a formality... 🤠 if you ask the right questions and include the right content. Tune in to today's episode as I walk you through questions and content I’ve added to my intake form that have: ⭐️ greatly...

If you've ever wanted to use your email list to support your launch efforts but aren't sure where to start -- you're not alone. Tune in to today's episode to learn: ✨ when to begin touching base aka "nurturing" your list before you send them sales content (this is esp good for ghosted lists!) ✨ when to create a waitlist for your offer ✨ & tips for prepping, writing, & scheduling your email sales campaign in advance! Happy listening! 💖 ✨ Links mentioned in today's episode: 01....