Today, we're joined by Rytis Lauris, the co-founder and CEO of Omnisend, a marketing automation platform for online businesses. We discuss the enduring effectiveness of email marketing, the importance of owning your own content, and how Omnisend integrates with WordPress and WooCommerce to provide value for online sellers. Rytis explains how email automation can drive revenue and improve customer engagement, and emphasises the need for permission-based communication and personalised messages. He also shares insights on the growing importance of SMS marketing and the role of AI technology in streamlining marketing processes. With their innovative approach to automation and targeted campaigns, Omnisend is paving the way for businesses to effectively communicate with their customers and boost their online sales.