Today we welcome Nenad Conic of Maksimer, to discuss some of the challenges and solutions in WooCommerce e-commerce projects. Maksimer, which has been at the forefront of WordPress and WooCommerce-based e-commerce solutions since its founding in 2009, has been creating large-scale and complex online stores. Nenad gets into the work required to operate a WooCommerce store with over 1.2 million products, and talks about how they developed a specialised platform for online medication management, utilising WooCommerce for subscription services within the constraints of healthcare regulations. The episode also gets into an ambitious endeavour where Maksimer used WooCommerce Bookings to craft a booking system for a camping site website, integrating a React application with Google Maps API to enhance the user experience. It's a really great implementation and shows how, with the right knowledge, Woo can be used for unconventional e-commerce scenarios. It's a fascinating discussion, showing what Woo is capable of if you've got the time, budget, expertise to hire a team like Maksimer. Good food for thought concerning the future of e-commerce in WordPress.