Episodes
Regardless of whom you have to communicate with - this hack will enable you to ensure that expectations are understood by all parties involved. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you...
Published 05/03/24
Have clients who habitually show up late for group class or sessions? Try this. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally...
Published 05/01/24
Published 05/01/24
Remember when Meetup.com was a big deal? No? I do. Here's how to recreate the magic this community creating startup aimed to achieve, but for your gym membership. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the...
Published 04/24/24
If you're a business owner who feels inadequate because you haven't fully developed your SOPs and employee systems, this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look...
Published 04/22/24
Core 704 is a boutique fitness brand in Charlotte, NC. This video is a hypothetical case study as to how we would approach opening a new location utilizing our site suitability services. www.gymrealestate.co —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group...
Published 04/19/24
This past week at the FIBO fitness industry conference in Germany, HYROX announced the launch of it's Hyrox365 program - "a comprehensive training and education ecosystem for gym operators and coaches". According to Athletech, "All 2,500 Hyrox-affiliated gyms will become official Hyrox Training Clubs and receive access to an all-in-one training experience with Hyrox Group Training, a cross-functional workout program." As many of you know, I've been a huge fan of Hyrox ever since seeing...
Published 04/17/24
Spoiler alert: I'm not picking up what they're putting down. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the...
Published 04/15/24
John Briggs has developed a reputation for himself in the fitness industry in the realm of taxes, cash flow management and ways to legally pay the IRS less money with his CPA firm Incite Tax. He's now sharing his hack for productivity through the 3.3. Rule - a ratio that allows for a maximum of 3 hours of work followed by a minimum of 30% rest/recovery. Check out the 3.3 Rule...
Published 04/11/24
Want your gym to hit revenue goals faster? Do this. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect you with the Industrious...
Published 04/05/24
If you currently have members on your team that are causing you grief, I want you to take this framework into consideration. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message
Published 04/01/24
However, after surveying their market and seeing the success of brands like CorePower Yoga, they wanted to test the waters and create a whitespace model that nobody had tried yet - enter Alchemy365. Tyler and I jam on a variety of topics ranging from the aftermath his stores experienced since they were located only blocks from the George Floyd murder and ensuing protests in 2020, Tyler taking over as CEO and the transition into the Denver market. Ladies and gentlemen, Tyler Quinn. ---...
Published 03/29/24
So you're going to pay your general manager X-amount of dollars because you feel it's fair. But how are you actually justifying the compensation beyond what you can afford? Here's a quick and easy way to establish fair compensation amounts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message
Published 03/27/24
Rick Del Sontro is the co-founder of Z-Growth, a franchise accelerator firm that identifies concepts that are scalable and take them the distance into a thriving franchise model. The case study of theirs that you're likely familiar with if you follow my content is none other than MADabolic. Rick and I sit down and discuss everything franchise related, his background, what Z-Growth looks for in a franchise and how a corporately owned gym can start thinking about preparing themselves for...
Published 03/22/24
For those of you who currently operate a garage gym or have a very low cost rental situation and dream of the day you're going to move into your own, proper commercial real estate space - this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness...
Published 03/20/24
The more elements of your financial model you can "fix" versus allow to be volatile and dynamic, the more predictable and consistent business you can run. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit),...
Published 03/18/24
If you're planning on purchasing a building and will be seeking additional lending, you'll want to get familiar with DSCR → Debt Service Coverage Ratio. In this video, I'll break down DSCR in easy math and provide a step-by-step process to evaluate the likelihood that a bank will fund your loan request. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest...
Published 03/15/24
Adam Ludlow is the owner of Rewired Fitness Co., a microgym in Spokane, WA. He also has ventured into business coaching- with one of his specialty focuses being in providing DISC assessments for small businesses and providing an analysis of the results. The DISC Assessment allows you to understand why people behave, communicate and react in the way they do. Adam had me go through the DISC, and he analyzes my results in real time with me on this episode. Reach out to Adam to...
Published 03/13/24
Here's why smaller membership base gyms are at a disadvantage when it comes to organic marketing (unpaid marketing). —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into...
Published 03/11/24
You can lead a horse to water, but you can't make that fuckface drink it. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally connect...
Published 03/06/24
Andrew Frezza recently exited the gym he started with his brother and grew into a million dollar business, and his new venture is a post-gym ownership story you don't hear very often. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka...
Published 03/04/24
Jenn Green is the Senior Manager of US CrossFit Affiliate Operations and the owner of CrossFit Greer in SC. We were introduced by a mutual connection and I invited her on the podcast to discuss some of the criticism that CrossFit has received recently and to jam on a few of the sticking points I've had with the brand for a while. IG: @green_jenn --------------------------------------------------------------------- The only two group fitness franchises I would invest...
Published 02/28/24
Making an open-gym model "cool" isn't easy. It takes a unique personality to bring facility design, interior flair, music, equipment, and vibes together to create a unique client experience. Kory Keefer is the mastermind behind Core24 - an open-gym model with 3 locations in North and South Carolina - and we sat down to discuss how he got created the concept that is likely the "coolest" gym you've ever been to. --- Send in a voice message:...
Published 02/26/24
How do you evaluate choices when making a decision? I've got some thoughts on the topic. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I’ll personally...
Published 02/23/24
If we reframe the way we think about our customer's perception of our brand and the way we perceive problems, a lot of good shit can happen. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need...
Published 02/21/24