Game Changing Marketing
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Description
This week's episode is all about the newest industry trend: extremely short marketing windows. Have you noticed that the window between announcement/first trailer and release has been getting shorter the last year or two? Turns out - it's an industry trend. We discuss the details and speculate on the pros and cons while also talking about diminishing returns of exclusivity.
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Is the cost/benefit of cross over marketing worth it? Are these hit shows, movies, book series etc leading to more game sales? Are they expanding the brand value?
I would argue that that isn't their purpose, or at least not the main purpose. Let's talk about why!
Published 05/16/24
Published 05/16/24
Plenty of industry news this past week and little of it good. Each of the big three had there own storm to weather. With Nintendo holding off investors, Sony fighting an army it created, and just this morning Microsoft announcing further studio cuts - there are storms ahead for each.
Published 05/08/24
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